{"id":926,"date":"2020-09-18T10:29:12","date_gmt":"2020-09-18T08:29:12","guid":{"rendered":"https:\/\/24oresystem.ilsole24ore.com\/it\/?p=12192"},"modified":"2025-05-14T10:20:35","modified_gmt":"2025-05-14T08:20:35","slug":"nuovi-modi-di-vivere-il-lusso-a-360-gradi","status":"publish","type":"post","link":"https:\/\/24oresystem.ilsole24ore.com\/it\/nuovi-modi-di-vivere-il-lusso-a-360-gradi\/","title":{"rendered":"Nuovi modi di vivere il lusso a 360\u00b0 gradi"},"content":{"rendered":"<p>Vivere il lusso. Nuovo logo, nuova grafica, nuove rubriche, nuova piattaforma crossmediale.<\/p>\n<div class=\"chat-panel-content\">\n<div class=\"chat-message-pair ng-star-inserted\">\n<div class=\"to-user-container\">\n<div class=\"message-text-content mat-body-medium\">\n<div class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"136\"><span class=\"ng-star-inserted\" data-start-index=\"136\">Dal 18 settembre, HOW TO SPEND IT \u00e8 in edicola con Il Sole 24 Ore<\/span><span class=\"ng-star-inserted\" data-start-index=\"201\">. Questo non \u00e8 solo un nuovo magazine, ma anche una <\/span><span class=\"bold ng-star-inserted\" data-start-index=\"253\">nuova piattaforma multimediale<\/span><span class=\"ng-star-inserted\" data-start-index=\"283\">. Lo scopo \u00e8 ampliare le possibilit\u00e0 di ispirarsi e scoprire prodotti esclusivi e nuovi mondi<\/span><span class=\"ng-star-inserted\" data-start-index=\"376\">. HOW TO SPEND IT permette di <\/span><span class=\"bold ng-star-inserted\" data-start-index=\"406\">vivere il lusso<\/span><span class=\"ng-star-inserted\" data-start-index=\"421\"> in modo interattivo e immersivo<\/span><span class=\"ng-star-inserted\" data-start-index=\"453\">. Si esplorano settori come la moda, l&#8217;arte, il design, i viaggi e il food<\/span><span class=\"ng-star-inserted\" data-start-index=\"527\">.<\/span><\/div>\n<div data-start-index=\"136\"><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"528\"><span class=\"ng-star-inserted\" data-start-index=\"528\">Per HOW TO SPEND IT, il lusso pi\u00f9 prezioso \u00e8 quello di pensare, di conoscere e avere il tempo per farlo<\/span><span class=\"ng-star-inserted\" data-start-index=\"631\">. Il concetto di lusso sta cambiando<\/span><span class=\"ng-star-inserted\" data-start-index=\"667\">. Cresce l&#8217;importanza di autenticit\u00e0, sostenibilit\u00e0 e soprattutto di esperienze immateriali da condividere<\/span><span class=\"ng-star-inserted\" data-start-index=\"773\">. Pertanto, HOW TO SPEND IT cambia per raccontare meglio questa evoluzione<\/span><span class=\"ng-star-inserted\" data-start-index=\"847\">.<\/span><\/div>\n<div data-start-index=\"528\"><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"528\"><span class=\"ng-star-inserted\" data-start-index=\"847\">Il magazine si presenta con una nuova veste grafica per una leggibilit\u00e0 ancora pi\u00f9 chiara e piacevole<\/span><span class=\"ng-star-inserted\" data-start-index=\"950\">. Non solo, grazie a una piattaforma crossmediale, \u00e8 possibile restare accanto ai lettori ogni giorno<\/span><span class=\"ng-star-inserted\" data-start-index=\"1051\">. Questa piattaforma \u00e8 fruibile su tutti i device e include l&#8217;app di sfoglio, il sito, i podcast, i libri e gli eventi<\/span><span class=\"ng-star-inserted\" data-start-index=\"1169\">. Per il magazine, il lusso \u00e8 innanzitutto <\/span><span class=\"bold ng-star-inserted\" data-start-index=\"1212\">SERVIZIO<\/span><span class=\"ng-star-inserted\" data-start-index=\"1220\">.<\/span><\/div>\n<div data-start-index=\"528\"><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"1221\"><span class=\"ng-star-inserted\" data-start-index=\"1221\">Il nuovo numero di settembre \u00e8 dedicato alla rinascita italiana e all&#8217;importanza di costruire insieme un nuovo Rinascimento della creativit\u00e0<\/span><span class=\"ng-star-inserted\" data-start-index=\"1361\">. Si discutono temi legati alla moda, al design, all&#8217;arte e al food, esplorando le eccellenze del Made in Italy<\/span><span class=\"ng-star-inserted\" data-start-index=\"1472\">.<\/span><\/div>\n<div data-start-index=\"1221\"><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"1221\"><span class=\"ng-star-inserted\" data-start-index=\"1472\">Inoltre, il bello viene indagato come motore di sviluppo per l&#8217;Italia<\/span><span class=\"ng-star-inserted\" data-start-index=\"1543\">. Il magazine ha convinto il mercato pubblicitario, ottenendo 50 pagine di advertising<\/span> <span class=\"ng-star-inserted\" data-start-index=\"1629\">e registrando una crescita del +20% nel fatturato rispetto a settembre 2019<\/span><span class=\"ng-star-inserted\" data-start-index=\"1705\">. Il lettorato \u00e8 composto per met\u00e0 da uomini e per met\u00e0 da donne<\/span><span class=\"ng-star-inserted\" data-start-index=\"1769\">. Si concentra nella fascia d&#8217;et\u00e0 25-44 anni e ha un elevato livello di istruzione e un&#8217;alta capacit\u00e0 di acquisto<\/span><span class=\"ng-star-inserted\" data-start-index=\"1882\">. Questo pubblico ha un elevato stile di vita e desidera sicuramente <\/span><span class=\"bold ng-star-inserted\" data-start-index=\"1951\">vivere il lusso<\/span><span class=\"ng-star-inserted\" data-start-index=\"1966\">.<\/span><\/div>\n<div data-start-index=\"1221\"><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"1967\"><span class=\"ng-star-inserted\" data-start-index=\"1967\">Una significativa campagna di lancio sostiene la nuova piattaforma<\/span><span class=\"ng-star-inserted\" data-start-index=\"2033\">. La creativit\u00e0 della campagna esalta il magazine<\/span><span class=\"ng-star-inserted\" data-start-index=\"2082\">. Evidenzia la condivisione di nuove esperienze di lusso contemporaneo<\/span><span class=\"ng-star-inserted\" data-start-index=\"2152\">. Le diverse immagini rappresentano &#8220;esperienze da provare&#8221; o sognare grazie a HOW TO SPEND IT<\/span><span class=\"ng-star-inserted\" data-start-index=\"2246\">.<\/span><\/div>\n<div data-start-index=\"1967\"><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"1967\"><span class=\"ng-star-inserted\" data-start-index=\"2246\">La campagna \u00e8 pianificata sui mezzi del Gruppo 24 ORE e prevede una forte presenza digitale e social<\/span><span class=\"ng-star-inserted\" data-start-index=\"2348\">. Ci sar\u00e0 anche visibilit\u00e0 sui punti vendita e distribuzioni speciali<\/span><span class=\"ng-star-inserted\" data-start-index=\"2417\">. In particolare, il magazine \u00e8 presente in hotel di lusso e beauty &amp; spa in diverse citt\u00e0 italiane<\/span><span class=\"ng-star-inserted\" data-start-index=\"2516\">, e anche alle sfilate della Milano Fashion week<\/span><span class=\"ng-star-inserted\" data-start-index=\"2564\">. Questo dimostra l&#8217;impegno nel raggiungere un pubblico che apprezza e cerca di <\/span><span class=\"bold ng-star-inserted\" data-start-index=\"2644\">vivere il lusso<\/span><span class=\"ng-star-inserted\" data-start-index=\"2659\"> ogni giorno.<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"jump-to-bottom-button-container is-hidden\"><\/div>\n<div class=\"omnibar-container ng-tns-c3179340779-17\">\n<div class=\"bottom-container ng-tns-c3179340779-17\">\n<div class=\"query-box-container ng-tns-c3179340779-17\">\n<div class=\"query-box\">\n<div class=\"input-group\">\n<form class=\"form ng-untouched ng-pristine ng-valid\" novalidate=\"\">\n<div class=\"message-container\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Per maggiori informazioni sulla pianificazione: <a href=\"mailto:info.system24@ilsole24ore.com\">info.system24@ilsole24ore.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vivere il lusso. Nuovo logo, nuova grafica, nuove rubriche, nuova piattaforma crossmediale. Dal 18 settembre, HOW TO SPEND IT \u00e8 [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":1285,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[103],"tags":[],"brandconnect_category":[],"class_list":["post-926","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nuovi modi di vivere il lusso a 360\u00b0 gradi - 24 Ore System<\/title>\n<meta name=\"description\" content=\"Vivere il lusso. Nuovo logo, nuova grafica, nuove rubriche, nuova piattaforma crossmediale.Dal 18 settembre HOW TO SPEND IT.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/24oresystem.ilsole24ore.com\/it\/nuovi-modi-di-vivere-il-lusso-a-360-gradi\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nuovi modi di vivere il lusso a 360\u00b0 gradi - 24 Ore System\" \/>\n<meta property=\"og:description\" content=\"Vivere il lusso. 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