{"id":904,"date":"2020-03-27T12:02:50","date_gmt":"2020-03-27T11:02:50","guid":{"rendered":"https:\/\/24oresystem.ilsole24ore.com\/it\/?p=11982"},"modified":"2025-05-06T17:24:41","modified_gmt":"2025-05-06T15:24:41","slug":"intervista-a-federico-silvestri","status":"publish","type":"post","link":"https:\/\/24oresystem.ilsole24ore.com\/it\/intervista-a-federico-silvestri\/","title":{"rendered":"Intervista a Federico Silvestri"},"content":{"rendered":"<p>Intervista a Federico Silvestri. Direttore Generale 24 ORE System, Direttore Divisione Radio 24, Amministratore Delegato di 24 ORE Cultura (societ\u00e0 che gestisce il MUDEC e produce mostre sia per il Mudec sia per altri Musei come Palazzo Reale) e di 24 ORE Eventi.<\/p>\n<div class=\"chat-panel-content\">\n<div class=\"chat-message-pair ng-star-inserted\">\n<div class=\"to-user-container\">\n<div class=\"message-text-content mat-body-medium\">\n<div class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"0\"><span class=\"ng-star-inserted\" data-start-index=\"0\">In una recente <\/span><span class=\"bold ng-star-inserted\" data-start-index=\"15\">intervista<\/span><span class=\"ng-star-inserted\" data-start-index=\"25\">, Federico Silvestri, direttore Generale di 24 ORE System, ha analizzato il difficile contesto attuale per aziende, editori e consumatori<\/span><span class=\"ng-star-inserted\" data-start-index=\"162\">. Egli ritiene che le aziende dovrebbero <\/span><span class=\"bold ng-star-inserted\" data-start-index=\"203\">continuare a comunicare e a investire<\/span><span class=\"ng-star-inserted\" data-start-index=\"240\">. Questo non solo supporta i media, considerati in prima linea in questa fase<\/span><span class=\"ng-star-inserted\" data-start-index=\"317\">, ma \u00e8 anche nell&#8217;interesse delle aziende stesse<\/span><span class=\"ng-star-inserted\" data-start-index=\"365\">.<\/span><\/div>\n<div data-start-index=\"0\"><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"0\"><span class=\"ng-star-inserted\" data-start-index=\"365\">Interrompere la comunicazione potrebbe infatti depauperare gli investimenti fatti finora<\/span><span class=\"ng-star-inserted\" data-start-index=\"455\">, disperdendo il patrimonio di notoriet\u00e0, credibilit\u00e0 e valorialit\u00e0 faticosamente costruito<\/span><span class=\"ng-star-inserted\" data-start-index=\"546\">. Silvestri capisce una possibile riduzione della pressione comunicativa, ma sconsiglia di &#8220;sparire dalla scena&#8221; per la continuit\u00e0 dell&#8217;intero sistema<\/span><span class=\"ng-star-inserted\" data-start-index=\"696\">.<\/span><\/div>\n<div data-start-index=\"0\"><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"697\"><span class=\"ng-star-inserted\" data-start-index=\"697\">Molti inserzionisti hanno sospeso le attivit\u00e0<\/span><span class=\"ng-star-inserted\" data-start-index=\"742\">. Alcuni sono tra gli &#8220;alto spendenti&#8221;, essenziali per il settore pubblicitario<\/span><span class=\"ng-star-inserted\" data-start-index=\"821\">. Sebbene l&#8217;impulso all&#8217;acquisto sia limitato per certi prodotti<\/span><span class=\"ng-star-inserted\" data-start-index=\"885\">, altri implicano un <\/span><span class=\"bold ng-star-inserted\" data-start-index=\"906\">lungo processo decisionale<\/span><span class=\"ng-star-inserted\" data-start-index=\"932\"> (come le auto), dove interagire e rassicurare i consumatori ha senso in vista della ripresa<\/span><span class=\"ng-star-inserted\" data-start-index=\"1024\">. Alcune marche stanno ripensando i contenuti comunicativi, poich\u00e9 i format tradizionali potrebbero non essere adeguati al momento<\/span><span class=\"ng-star-inserted\" data-start-index=\"1154\">.<\/span><\/div>\n<div data-start-index=\"697\"><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"1155\"><span class=\"ng-star-inserted\" data-start-index=\"1155\">In risposta a questa situazione critica<\/span><span class=\"ng-star-inserted\" data-start-index=\"1194\">, 24 ORE System sta creando <\/span><span class=\"bold ng-star-inserted\" data-start-index=\"1222\">strumenti di comunicazione e condizioni pi\u00f9 accessibili<\/span><span class=\"ng-star-inserted\" data-start-index=\"1277\"> per i clienti, con un focus sulle piccole e medie imprese<\/span><span class=\"ng-star-inserted\" data-start-index=\"1335\">. L&#8217;obiettivo \u00e8 garantire l&#8217;accesso alla comunicazione anche al di l\u00e0 dei big spender<\/span><span class=\"ng-star-inserted\" data-start-index=\"1420\">.<\/span><\/div>\n<div data-start-index=\"1155\"><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"1421\"><span class=\"ng-star-inserted\" data-start-index=\"1421\">L&#8217;intervista mette in luce anche il ruolo crescente del Gruppo 24 ORE come <\/span><span class=\"bold ng-star-inserted\" data-start-index=\"1496\">fonte autorevole e verificata<\/span><span class=\"ng-star-inserted\" data-start-index=\"1525\"> in un momento di ansia e incertezza, in contrasto con la diffusione di fake news<\/span><span class=\"ng-star-inserted\" data-start-index=\"1606\">. La platea che cerca questo tipo di riferimento si \u00e8 molto allargata<\/span><span class=\"ng-star-inserted\" data-start-index=\"1675\">.<\/span><\/div>\n<div data-start-index=\"1421\"><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"1421\"><span class=\"ng-star-inserted\" data-start-index=\"1675\">Il consumo digitale del Sole 24 Ore \u00e8 cresciuto significativamente, con un aumento notevole delle audience<\/span><span class=\"ng-star-inserted\" data-start-index=\"1783\">. Anche Radio 24, nonostante la riduzione dell&#8217;ascolto in mobilit\u00e0 (&#8220;drive time&#8221;)<\/span><span class=\"ng-star-inserted\" data-start-index=\"1864\">, registra una notevole impennata delle interazioni e un cambiamento delle abitudini, con ascolto pi\u00f9 dilatato durante la giornata e l&#8217;uso di molteplici device<\/span><span class=\"ng-star-inserted\" data-start-index=\"2023\">.<\/span><\/div>\n<div data-start-index=\"1421\"><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"1421\"><span class=\"ng-star-inserted\" data-start-index=\"2023\">Radio 24 offre un servizio pubblico con copertura della pandemia<\/span><span class=\"ng-star-inserted\" data-start-index=\"2089\"><span class=\"ng-star-inserted\" data-start-index=\"2089\">. Infine, le societ\u00e0 del gruppo dedicate a Eventi e Cultura stanno esplorando e sviluppando formati <\/span><\/span><span class=\"ng-star-inserted\" data-start-index=\"2089\">digitali e virtuali per riconvertire parte della loro offerta<\/span><span class=\"ng-star-inserted\" data-start-index=\"2250\">.<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"jump-to-bottom-button-container is-hidden\"><\/div>\n<div class=\"omnibar-container ng-tns-c2849856404-41\">\n<div class=\"bottom-container ng-tns-c2849856404-41\">\n<div class=\"query-box-container ng-tns-c2849856404-41\">\n<div class=\"query-box\">\n<div class=\"input-group\">\n<form class=\"form ng-untouched ng-pristine ng-valid\" novalidate=\"\">\n<div class=\"message-container\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"overlay\">Per maggiori informazioni sulla pianificazione: <a href=\"mailto:info.system24@ilsole24ore.com\">info.system24@ilsole24ore.com<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Intervista a Federico Silvestri. Direttore Generale 24 ORE System, Direttore Divisione Radio 24, Amministratore Delegato di 24 ORE Cultura (societ\u00e0 [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":1673,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[103],"tags":[],"brandconnect_category":[],"class_list":["post-904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Intervista a Federico Silvestri - 24 Ore System<\/title>\n<meta name=\"description\" content=\"Intervista a Federico Silvestri. 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