{"id":6251,"date":"2025-06-04T09:11:40","date_gmt":"2025-06-04T07:11:40","guid":{"rendered":"https:\/\/24oresystem.ilsole24ore.com\/?p=6251"},"modified":"2025-06-04T09:16:19","modified_gmt":"2025-06-04T07:16:19","slug":"lancio-di-foster-magazine","status":"publish","type":"post","link":"https:\/\/24oresystem.ilsole24ore.com\/it\/lancio-di-foster-magazine\/","title":{"rendered":"Lancio di Foster Magazine"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Il lancio di Foster Magazine ha segnato l&#8217;arrivo di un nuovo progetto editoriale nel panorama italiano. Edito da Phoenix, una casa editrice che fa capo a un gruppo di investitori privati, Foster \u00e8 nato per essere un sistema lifestyle completo. Si presenta come un progetto trasversale e multicanale, pensato per parlare a una community esigente e consapevole. <a href=\"https:\/\/fostermag.com\/\">Foster <\/a>coinvolge il pubblico dove si trova, usando linguaggi e formati contemporanei, sempre con uno stile coerente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Foster Magazine ha due direttori, uno per ogni piattaforma principale. Csaba dalla Zorza dirige la versione cartacea, mentre <a href=\"https:\/\/fostermag.com\/direttore-sito-foster\/\">Margo Schachter<\/a> guida la testata digitale. Il modello \u00e8 innovativo: la rivista cartacea esce ogni due mesi con contenuti da collezione, mentre il sito fostermag.com pubblica articoli originali ogni giorno. Quest&#8217;ultimo \u00e8 una testata registrata autonoma, non una semplice copia online del magazine.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Come racconta Csaba dalla Zorza, il lancio di Foster Magazine promuove uno stile di vita attraverso sei aree tematiche fondamentali: interior design, arte, viaggi, bellezza, moda, e l&#8217;arte del ricevere. Il nome &#8216;foster&#8217; stesso, che in inglese significa coltivare o promuovere, riflette la missione della rivista.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vuole coltivare un&#8217;idea di vita pi\u00f9 bella e consapevole, offrendo contenuti di qualit\u00e0, opinioni autorevoli e articoli ben scritti. Foster aspira a diventare un &#8216;lovemark&#8217;, un punto di riferimento a cui dedicare il proprio tempo prezioso.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La versione stampata prevede sei numeri all&#8217;anno, ognuno di 240 pagine e senza eccessivo sovraffollamento pubblicitario. L&#8217;identit\u00e0 visiva \u00e8 curata da Elisa Ardeni. Contenuti provengono da giornalisti professionisti e cinque ambassador tematici.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il sito fostermag.com offre un solo articolo al giorno, lungo e curato, accessibile gratuitamente iscrivendosi alla newsletter settimanale. \u00c8 progettato mobile first e non usa paywall, puntando sulla relazione con il lettore. La monetizzazione online avviene tramite contenuti branded, affiliation ed eventi esclusivi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dopo il lancio di Foster Magazine, i piani futuri includono podcast in autunno ed eventi rivolti alla community. Il modello di business complessivo \u00e8 indipendente e sostenibile. La raccolta pubblicitaria per l&#8217;intero progetto Foster \u00e8 gestita in esclusiva da <a href=\"https:\/\/24oresystem.ilsole24ore.com\/it\/\">24 ORE System<\/a>, una concessionaria che offre soluzioni creative e multimediali. Questo posiziona foster come un progetto editoriale contemporaneo, integrato e con una visione chiara.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il lancio di Foster Magazine ha segnato l&#8217;arrivo di un nuovo progetto editoriale nel panorama italiano. 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