{"id":3880,"date":"2023-11-29T17:20:08","date_gmt":"2023-11-29T16:20:08","guid":{"rendered":"https:\/\/24oresystem.ilsole24ore.com\/?p=3880"},"modified":"2025-04-29T14:21:22","modified_gmt":"2025-04-29T12:21:22","slug":"vodafone-business-lab","status":"publish","type":"post","link":"https:\/\/24oresystem.ilsole24ore.com\/it\/vodafone-business-lab\/","title":{"rendered":"Vodafone Business Lab"},"content":{"rendered":"\n

Vodafone business \u00e8 un progetto crossmediale significativo. \u00c8 stato creato da Brand Connect<\/a>. Il destinatario \u00e8 VODAFONE BUSINESS. Questo progetto si rivolge a diverse realt\u00e0. Include le Grandi aziende e le PMI. La sua data di inizio \u00e8 il 2020. Il progetto \u00e8 ancora attivo oggi. Dunque, \u00e8 un’iniziativa di lunga durata.<\/p>\n\n\n\n

Il cuore del progetto \u00e8 un percorso di storytelling1 . Usa il formato video FUTURE READY. Questo format narra storie concrete. Racconta i percorsi verso la digitalizzazione. Le aziende protagoniste sono specifiche. Sono quelle che hanno scelto VODAFONE BUSINESS. Lo hanno fatto come loro partner. Perci\u00f2, il progetto illustra casi reali. Mostra come la tecnologia supporta il cambiamento.<\/p>\n\n\n\n

Il progetto \u00e8 nato sul web. All’inizio includeva vari format. C’erano video e audio. Inoltre, prevedeva una forte amplificazione social. Questo ha permesso di raggiungere molte persone. Poi, il progetto ha trovato spazio sul Quotidiano. Qui utilizza un altro formato. Si chiama Read About. Pertanto, la sua presenza \u00e8 diversificata. Copre piattaforme digitali e tradizionali. Questo \u00e8 l’aspetto crossmediale.<\/p>\n\n\n\n

In sintesi, il progetto unisce media diversi. Racconta l’innovazione digitale. Lo fa attraverso storie aziendali. Sottolinea il ruolo di VODAFONE BUSINESS. Il tutto per Grandi aziende e PMI. \u00c8 un esempio di comunicazione integrata. Ha un impatto sul web e sulla carta stampata. Il format FUTURE READY \u00e8 centrale nel video. Il formato Read About lo \u00e8 nel Quotidiano<\/a>. L’iniziativa prosegue dal 2020. Continua a documentare la trasformazione digitale. Mettendo in risalto le aziende. E il loro partner tecnologico.<\/p>\n\n\n\n

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<\/i><\/a><\/div>\n\n\n\n

vodafonebusinesslab.ilsole24ore.com<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Target<\/h3>\n\n\n\n
    \n
  • Aziende Corporate<\/li>\n\n\n\n
  • PMI \u2013 fascia alta<\/li>\n<\/ul>\n<\/div>\n\n\n\n
    \n

    Obiettivi<\/h3>\n\n\n\n
      \n
    • Storytelling<\/li>\n\n\n\n
    • Promozione Soluzioni Vodafone Business<\/li>\n<\/ul>\n<\/div>\n\n\n\n
      \n

      Media coinvolti<\/h3>\n\n\n\n
        \n
      • Digital –  Ilsole24ore.com<\/li>\n\n\n\n
      • Stampa –  Quotidiano<\/li>\n\n\n\n
      • Social –  FB\/ Linkedin<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n
        \n
        \"\"<\/figure>\n\n\n\n
        \"\"<\/figure>\n\n\n\n
        \"\"<\/figure>\n\n\n\n
        \"\"<\/figure>\n\n\n\n
        \"\"<\/figure>\n\n\n\n
        \"\"<\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"

        Un progetto crossmediale realizzato da Brand Connect per VODAFONE BUSINESS.<\/p>\n","protected":false},"author":2,"featured_media":3881,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[156],"tags":[],"brandconnect_category":[37],"class_list":["post-3880","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-history","brandconnect_category-branded-video"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"acf":[],"yoast_head":"\nVodafone Business Lab - 24 Ore System<\/title>\n<meta name=\"description\" content=\"Un progetto crossmediale realizzato da Brand Connect per VODAFONE BUSINESS destinato alle Grandi aziende e alle PMI\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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