{"id":1843,"date":"2023-03-09T18:52:23","date_gmt":"2023-03-09T17:52:23","guid":{"rendered":"https:\/\/24oresystem.ilsole24ore.com\/?p=1843"},"modified":"2025-04-29T17:33:00","modified_gmt":"2025-04-29T15:33:00","slug":"how-to-spend-it-cambia-logo-in-htsi","status":"publish","type":"post","link":"https:\/\/24oresystem.ilsole24ore.com\/it\/how-to-spend-it-cambia-logo-in-htsi\/","title":{"rendered":"How to Spend it cambia logo in HTSI"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">How To Spend It cambia logo e diventa HTSI, pi\u00f9 versatile e contemporaneo. \u2018Essenza, istante, iconicit\u00e0 e futuro\u2019 sono le parole chiave per entrare nel nuovo mondo del magazine di lifestyle di FT, pubblicato in Italia dal Gruppo 24 ORE. La scelta di passare all\u2019acronimo HTSI si poggia sui valori cardine della filosofia editoriale del mensile che vengono esplicati uno per ogni lettera della sigla: H sta per heritage, l\u2019essenza del bello e fatto bene, il cuore e le radici del giornale; T come tempo, spazio dell\u2019esperienza, la ricchezza e il piacere del tempo dedicato a s\u00e9; S, ovvero sensi, il piacere tattile della carta di qualit\u00e0, il godimento visivo dell\u2019immagine e del grande formato; I di innovazione, perch\u00e9 il futuro di HTSI parla la lingua della tecnologia (e della piattaforma multimediale), della sostenibilit\u00e0, dell\u2019etica.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>L\u2019evoluzione del logo<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Il logo di <a href=\"https:\/\/www.ilsole24ore.com\/sez\/htsi?&amp;\">HTSI<\/a> si \u00e8 evoluto in tre tappe: la prima \u00e8 il debutto del magazine in Italia nel settembre 2014, durante la Milano Fashion Week, sotto la direzione di Nicoletta Polla Mattiot: \u201cNel 2014 HTSI esce in edicola con un logo importante, esteso, pensato per un magazine di grande formato, di lifestyle e piaceri della vita, british nel nome e nel dna, ma ideato, curato e realizzato in Italia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un logo-discorso per un giornale-racconto, dove la testata \u00e8 orizzontale, la font tipografica morbida, materica, elegante.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il successivo cambiamento avviene nel 2020, un anno drammatico di cesura. Per rispondere alle nuove esigenze e all\u2019accelerazione digitale, HTSI allarga la propria offerta su pi\u00f9 canali. Si presenta in edicola con una veste grafica ed editoriale rinnovata, un logo maiuscolo e laterale, che segna il passaggio a un sistema multipiattaforma: carta, web, app, social (Instagram in particolare), formati video e podcast, libri ed eventi, on e offline. Si rafforza la consapevolezza che il lusso \u00e8 servizio e responsabilit\u00e0, heritage e innovazione, e il carattere tipografico lo traduce visivamente: nitido e contemporaneo, ma con radici classiche. E infine, in questo numero, inauguriamo la terza tappa, si passa all\u2019acronimo HTSI per ribadire che la qualit\u00e0 viene prima della quantit\u00e0 e che il tratto identitario di How to Spend it \u00e8 l\u2019estetica della sintesi\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How To Spend It cambia logo e diventa HTSI, pi\u00f9 versatile e contemporaneo. \u2018Essenza, istante, iconicit\u00e0 e futuro\u2019 sono le [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":1844,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[103],"tags":[],"brandconnect_category":[],"class_list":["post-1843","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"acf":[],"yoast_head":"<!-- This site is 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