{"id":1000,"date":"2022-11-11T20:16:19","date_gmt":"2022-11-11T19:16:19","guid":{"rendered":"https:\/\/24oresystem.ilsole24ore.com\/it\/?p=13081"},"modified":"2025-05-05T09:04:06","modified_gmt":"2025-05-05T07:04:06","slug":"24-ore-system-rivoluziona-offerta-sole-24-ore","status":"publish","type":"post","link":"https:\/\/24oresystem.ilsole24ore.com\/it\/24-ore-system-rivoluziona-offerta-sole-24-ore\/","title":{"rendered":"24 ORE System rivoluziona l\u2019offerta Sole 24 Ore"},"content":{"rendered":"<div class=\"chat-panel-content\">\n<div class=\"chat-message-pair ng-star-inserted\">\n<div class=\"to-user-container\">\n<div class=\"message-text-content mat-body-medium\">\n<div class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"205\"><span class=\"bold ng-star-inserted\" data-start-index=\"205\">24 ORE System<\/span><span class=\"ng-star-inserted\" data-start-index=\"218\"> presenta una vera e propria <\/span><span class=\"bold ng-star-inserted\" data-start-index=\"247\">rivoluzione nella sua offerta<\/span><span class=\"ng-star-inserted\" data-start-index=\"276\">. La concessionaria del <a href=\"https:\/\/www.gruppo24ore.ilsole24ore.com\/it\">Gruppo 24 ORE<\/a> propone al mercato importanti novit\u00e0<\/span><span class=\"ng-star-inserted\" data-start-index=\"350\">. Queste consistono in <\/span><span class=\"bold ng-star-inserted\" data-start-index=\"373\">nuove soluzioni innovative e crossmediali<\/span><span class=\"ng-star-inserted\" data-start-index=\"414\">. L&#8217;obiettivo \u00e8 creare una logica di interazione continua tra carta e digitale<\/span><span class=\"ng-star-inserted\" data-start-index=\"492\">. Infatti, l&#8217;ultima pagina del quotidiano cartaceo avr\u00e0 una <\/span><span class=\"bold ng-star-inserted\" data-start-index=\"552\">nuova visibilit\u00e0 sulla versione digitale<\/span><span class=\"ng-star-inserted\" data-start-index=\"592\"> del Sole 24 Ore<\/span><span class=\"ng-star-inserted\" data-start-index=\"608\">. Questo funziona come un vero e proprio <\/span><span class=\"bold ng-star-inserted\" data-start-index=\"649\">second screen<\/span><span class=\"ng-star-inserted\" data-start-index=\"662\">, valorizzando i contenuti in modo multimediale<\/span><span class=\"ng-star-inserted\" data-start-index=\"709\">.<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"710\"><span class=\"ng-star-inserted\" data-start-index=\"710\">Inoltre, a questa grande novit\u00e0 per il quotidiano digitale, si aggiunge un&#8217;altra importante modalit\u00e0<\/span><span class=\"ng-star-inserted\" data-start-index=\"810\">. Si tratta della <\/span><span class=\"bold ng-star-inserted\" data-start-index=\"828\">valorizzazione di tutte le posizioni premium<\/span><span class=\"ng-star-inserted\" data-start-index=\"872\"> sia su carta che su digital<\/span><span class=\"ng-star-inserted\" data-start-index=\"900\">. Questo avviene in una logica multiscreen<\/span><span class=\"ng-star-inserted\" data-start-index=\"942\">.<\/span><\/div>\n<div data-start-index=\"710\"><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"943\"><span class=\"ng-star-inserted\" data-start-index=\"943\">Secondo le fonti, <\/span><span class=\"bold ng-star-inserted\" data-start-index=\"961\">si tratta di un modello multimediale strutturale unico sul mercato<\/span><span class=\"ng-star-inserted\" data-start-index=\"1027\">. 24 ORE System ha messo a punto questa soluzione<\/span><span class=\"ng-star-inserted\" data-start-index=\"1076\">. Lo scopo \u00e8 garantire ai propri clienti di <\/span><span class=\"bold ng-star-inserted\" data-start-index=\"1120\">massimizzare la visibilit\u00e0 delle proprie campagne adv<\/span><span class=\"ng-star-inserted\" data-start-index=\"1173\">. Contemporaneamente, si punta a raggiungere un&#8217;audience maggiore<\/span><span class=\"ng-star-inserted\" data-start-index=\"1238\">. Questa audience \u00e8 descritta come <\/span><span class=\"bold ng-star-inserted\" data-start-index=\"1273\">altamente qualificata e non sovrapposta<\/span><span class=\"ng-star-inserted\" data-start-index=\"1312\">. Infatti, tutti i media del Gruppo 24 ORE si rivolgono a un target coerente nel profilo<\/span><span class=\"ng-star-inserted\" data-start-index=\"1400\">.<\/span><\/div>\n<div data-start-index=\"943\"><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"943\"><span class=\"ng-star-inserted\" data-start-index=\"1400\">Tuttavia, questi target non sono coincidenti tra i vari mezzi<\/span><span class=\"ng-star-inserted\" data-start-index=\"1463\">. Per questo motivo, <\/span><span class=\"bold ng-star-inserted\" data-start-index=\"1484\">l&#8217;utilizzo congiunto dei diversi mezzi garantisce la maggior copertura<\/span><span class=\"ng-star-inserted\" data-start-index=\"1554\">. Ne conseguono maggiore efficacia ed efficienza del piano<\/span><span class=\"ng-star-inserted\" data-start-index=\"1612\">.<\/span><\/div>\n<div data-start-index=\"943\"><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"1613\"><span class=\"bold ng-star-inserted\" data-start-index=\"1613\">\u201cCon questa novit\u00e0, 24 ORE System conferma la vocazione del Gruppo 24 ORE ad offrire ai consumatori e al mercato proposte sempre innovative ed esclusive\u201d<\/span><span class=\"ng-star-inserted\" data-start-index=\"1766\">. Cos\u00ec ha dichiarato Federico Silvestri, Direttore Generale Media &amp; Business del Gruppo 24 Ore<\/span><span class=\"ng-star-inserted\" data-start-index=\"1860\">. Egli ha sottolineato come questa sia un&#8217;attitudine che il Gruppo cerca di coltivare<\/span><span class=\"ng-star-inserted\" data-start-index=\"1945\">. L&#8217;obiettivo \u00e8 essere costantemente all&#8217;altezza delle richieste di un mercato<\/span><span class=\"ng-star-inserted\" data-start-index=\"2023\">. Tale mercato \u00e8 in continua evoluzione e sempre pi\u00f9 esigente<\/span><span class=\"ng-star-inserted\" data-start-index=\"2084\">.<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"2085\"><span class=\"ng-star-inserted\" data-start-index=\"2085\">Questa nuova opportunit\u00e0 per la comunicazione dei clienti sar\u00e0 comunicata<\/span><span class=\"ng-star-inserted\" data-start-index=\"2158\">. Verr\u00e0 lanciata una campagna pubblicitaria<\/span><span class=\"ng-star-inserted\">.<\/span><span class=\"ng-star-inserted\" data-start-index=\"2201\"> La campagna sar\u00e0 pianificata su tutti i mezzi del Gruppo 24 ORE<\/span><span class=\"ng-star-inserted\" data-start-index=\"2266\">. Sar\u00e0 presente anche sulla stampa trade<\/span><span class=\"ng-star-inserted\" data-start-index=\"2306\">. La comunicazione inizier\u00e0 a partire da fine novembre<\/span><span class=\"ng-star-inserted\" data-start-index=\"2360\">.<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"jump-to-bottom-button-container is-hidden\"><\/div>\n<div class=\"omnibar-container ng-tns-c2849856404-9\">\n<div class=\"bottom-container ng-tns-c2849856404-9\">\n<div class=\"query-box-container ng-tns-c2849856404-9\">\n<div class=\"query-box\">\n<div class=\"input-group\">\n<form class=\"form ng-untouched ng-pristine ng-valid\" novalidate=\"\">\n<div class=\"message-container\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>24 ORE System presenta una vera e propria rivoluzione nella sua offerta. La concessionaria del Gruppo 24 ORE propone al [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":1833,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[103],"tags":[],"brandconnect_category":[],"class_list":["post-1000","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>24 ORE System rivoluziona l\u2019offerta Sole 24 Ore - 24 Ore System<\/title>\n<meta name=\"description\" content=\"Rivoluzione nell&#039;offerta 24 ORE System, la concessionaria del Gruppo 24 ORE. Infatti la concessionaria presenta al mercato importanti novit\u00e0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/24oresystem.ilsole24ore.com\/it\/24-ore-system-rivoluziona-offerta-sole-24-ore\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"24 ORE System rivoluziona l\u2019offerta Sole 24 Ore - 24 Ore System\" \/>\n<meta property=\"og:description\" content=\"Rivoluzione nell&#039;offerta 24 ORE System, la concessionaria del Gruppo 24 ORE. 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