{"id":557,"date":"2023-02-28T14:38:23","date_gmt":"2023-02-28T13:38:23","guid":{"rendered":"https:\/\/24oresystem.ilsole24ore.com\/?post_type=brandconnect&#038;p=557"},"modified":"2025-04-24T10:04:06","modified_gmt":"2025-04-24T08:04:06","slug":"white-paper","status":"publish","type":"brandconnect","link":"https:\/\/24oresystem.ilsole24ore.com\/it\/brand-connect\/white-paper\/","title":{"rendered":"White paper"},"content":{"rendered":"\n<div class=\"wp-block-columns alignwide is-style-s24-bottom-border is-layout-flex wp-container-core-columns-is-layout-995f960e wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">I white paper sono studi realizzati ad hoc per comunicare al target con contenuti esclusivi e autorevoli. Infatti, questi studi offrono una ricerca originale e indipendente che non tratta del cliente o dei suoi prodotti. Pertanto, il loro scopo \u00e8 fornire content marketing con contenuti di forte interesse per il lettore.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Inoltre, la sezione de Il Sole 24 Ore dedicata al data journalism, creata con gli stessi standard qualitativi di Info Data, \u00e8 uno strumento utile. Cos\u00ec, essa consente di condividere contenuti testuali e visuali pertinenti e di valore intorno al marchio o al prodotto\/servizio. Di conseguenza, questo crea pi\u00f9 engagement e incrementa la reputazione.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Per garantire risultati elevati, la redazione di Info Data sviluppa in autonomia lo speciale \u00abwhite paper\u00bb in tutte le sue parti, dopo che il cliente l&#8217;ha ingaggiata sul tema e sul target. Successivamente, il cliente partecipa alla costruzione del prodotto con contenuti propri (box pubblicitari, introduzione). Poi, il cliente concorda argomento, temi e target e approva il progetto grafico. Infine, il cliente pu\u00f2 utilizzare gli stessi contenuti per proprie piattaforme o altri scopi divulgativi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/24oresystem.ilsole24ore.com\/it\/sole-24-ore-brand-connect\/\">24 ORE System<\/a> si propone al mercato degli investitori anche con Brand Connect: il servizio di Comunicazione su misura.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Il team dedicato a Brand Connect \u00e8 distinto per la sua creativit\u00e0, la qualit\u00e0 dei contenuti prodotti e una spiccata capacit\u00e0 di ascolto delle esigenze dei clienti<\/strong>. Proprio per questo, le soluzioni pi\u00f9 adatte e mirate vengono individuate all\u2019interno dei vari contesti di prodotto messi a disposizione dalla concessionaria.<\/p>\n\n\n\t\t<div class=\"wp-block-getwid-custom-post-type s24-items-total-1 custom-post-type-brand has-layout-grid\">\n\t\t\t<div class=\"wp-block-getwid-custom-post-type__wrapper getwid-columns getwid-columns-3\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"wp-block-getwid-custom-post-type__post\">\n\t\t\t\t\t\t\t\n<a \n\thref=\"https:\/\/24oresystem.ilsole24ore.com\/it\/brands\/ilsole24ore-com\/\" \n\n\t\n\ttitle=\"IlSole24ore.com\"\n\t\n\taria-label=\"IlSole24ore.com\"\n\n\tclass=\"entry-card text-center no-after post-42 brand type-brand status-publish has-post-thumbnail hentry brand_category-gruppo-24-ore brand_tag-digital brandconnect_category-5-cose-da-sapere-digital brandconnect_category-audio-content-strategy brandconnect_category-celebrativo brandconnect_category-contenuto-pubblicitario brandconnect_category-contenuto-pubblicitario-per-uffici-stampa brandconnect_category-contest-online brandconnect_category-creato-per brandconnect_category-podcast-creato-per brandconnect_category-dirette-streaming brandconnect_category-dirette-video-forum brandconnect_category-dossier-digitali brandconnect_category-in-collaborazione-con brandconnect_category-inclusion-diversity brandconnect_category-landing-page brandconnect_category-mese-delleducazione-finanziaria brandconnect_category-pnrr brandconnect_category-post-e-dirette-social brandconnect_category-progetti-speciali brandconnect_category-qualita-della-vita brandconnect_category-sanita brandconnect_category-serie-video brandconnect_category-sostenibilita brandconnect_category-super-dossier brandconnect_category-telefisco brandconnect_category-white-paper brandconnect_category-young-finance\"\n\t>\t\n\t<div class=\"entry-image entry-logo\"><img loading=\"lazy\" decoding=\"async\" class=\"img-logo\" src=\"https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/01\/sole-digital-alt.png\" alt=\"\" width=\"600\" height=\"332\" \/><\/div>\n\t<div class=\"flex-fill\">\n\t\t\n\t\t<h4 class=\"entry-title\">IlSole24ore.com<\/h4>\n\t\t\t<\/div>\n\t\n\t\n<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image image--portrait size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"734\" height=\"1024\" src=\"https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/03\/branconnect_whitepaper-734x1024.png\" alt=\"\" class=\"wp-image-1856\" srcset=\"https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/03\/branconnect_whitepaper-734x1024.png 734w, https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/03\/branconnect_whitepaper-215x300.png 215w, https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/03\/branconnect_whitepaper-768x1072.png 768w, https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/03\/branconnect_whitepaper.png 1004w\" sizes=\"auto, (max-width: 734px) 100vw, 734px\" \/><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>I white paper sono studi realizzati ad hoc per comunicare al target con contenuti esclusivi e autorevoli. Infatti, questi studi [&hellip;]<\/p>\n","protected":false},"featured_media":2570,"parent":0,"menu_order":8,"template":"","brand_category":[12],"brand_tag":[14],"class_list":["post-557","brandconnect","type-brandconnect","status-publish","has-post-thumbnail","hentry","brand_category-gruppo-24-ore","brand_tag-digital"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>White paper - 24 Ore System<\/title>\n<meta name=\"description\" content=\"I white paper sono veri e propri studi realizzati ad hoc per chi ha la necessit\u00e0 di comunicare al proprio target\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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