{"id":542,"date":"2023-02-27T17:47:50","date_gmt":"2023-02-27T16:47:50","guid":{"rendered":"https:\/\/24oresystem.ilsole24ore.com\/?post_type=brandconnect&#038;p=542"},"modified":"2025-04-24T09:33:30","modified_gmt":"2025-04-24T07:33:30","slug":"branded-content-digital","status":"publish","type":"brandconnect","link":"https:\/\/24oresystem.ilsole24ore.com\/it\/brand-connect\/branded-content-digital\/","title":{"rendered":"Branded Content digital"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"g128a65177b4d\">Perch\u00e9 scegliere un progetto Branded Content?<\/h2>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"gcaf938e15c7f\">Genera pi\u00f9 engagement<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Il branded content digital \u00e8 un contenuto pubblicitario \u00abnativo\u00bb, una forma di advertising \u00abavanzata\u00bb basata sullo storytelling. Non interrompe il flusso di lettura, e\u0300 contestualizzata e coinvolge il consumatore, perche\u0301 fornisce informazioni aggiuntive su un argomento che gia\u0300 interessa.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"ga039d9fbfb28\">Permette di raggiungere la propria audience<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019argomento trattato dal contenuto pubblicitario nativo e\u0300 coerente con i temi affrontati all\u2019interno della sito o della sezione ospitante. I visitatori vengono cosi\u0300 naturalmente targettizzati e saranno portati a considerare rilevante il contenuto dell\u2019annuncio<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"gf7f787559b7a\">Migliora la brand image e la brand awareness<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Il contenuto pubblicitario nativo accresce la familiarita\u0300 con il Brand, perche\u0301 usa uno storytelling coinvolgente che ispira fiducia. Il Brand puo\u0300 parlare ai consumatori dei propri prodotti\/servizi e dare informazioni aggiuntive nel contesto di un argomento che gia\u0300 interessa.<\/p>\n\n\n\n<div class=\"wp-block-getwid-table-of-contents is-style-default\"><ul class=\"wp-block-getwid-table-of-contents__list\"><li><a href=\"#g8890bb6599d1\">Creato per<\/a><\/li><li><a href=\"#g22f5120d89da\">Contenuto pubblicitario<\/a><\/li><li><a href=\"#g1a00abc6e7ee\">Landing Page<\/a><\/li><li><a href=\"#g15434448ba7c\">Branded Video<\/a><\/li><li><a href=\"#g1a00abc6e7ee\">5 cose da sapere<\/a><\/li><\/ul><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-style-s24-bottom-border is-layout-flex wp-container-core-columns-is-layout-995f960e wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"g8890bb6599d1\">Creato per<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nasce per mettere il brand al centro di una storia da costruire insieme. Il cliente individua un tema di particolare unicita\u0300 che si vuole trattare in un articolo redatto dai nostri collaboratori attraverso i materiali che il cliente potra\u0300 fornire, creando cosi\u0300 contenuti \u00abbranded\u00bb rilevanti e notiziabili. L\u2019articolo sara\u0300 pubblicato in feed, nella sezione piu\u0300 affine o all\u2019interno di un Dossier Sponsorizzato e sara\u0300 caratterizzato dalla testatina \u00abCreato per Nome Cliente\u00bb.<\/p>\n\n\n\t\t<div class=\"wp-block-getwid-custom-post-type s24-items-total-0 custom-post-type-post has-layout-list\">\n\t\t\t<div class=\"wp-block-getwid-custom-post-type__wrapper\">\n\t\t\t\t<p>Nessun risultato.<\/p>\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\n\n\t\t<div class=\"wp-block-getwid-custom-post-type s24-items-total-1 custom-post-type-brand has-layout-grid\">\n\t\t\t<div class=\"wp-block-getwid-custom-post-type__wrapper getwid-columns getwid-columns-3\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"wp-block-getwid-custom-post-type__post\">\n\t\t\t\t\t\t\t\n<a \n\thref=\"https:\/\/24oresystem.ilsole24ore.com\/it\/brands\/ilsole24ore-com\/\" \n\n\t\n\ttitle=\"IlSole24ore.com\"\n\t\n\taria-label=\"IlSole24ore.com\"\n\n\tclass=\"entry-card text-center no-after post-42 brand type-brand status-publish has-post-thumbnail hentry brand_category-gruppo-24-ore brand_tag-digital brandconnect_category-5-cose-da-sapere-digital brandconnect_category-audio-content-strategy brandconnect_category-celebrativo brandconnect_category-contenuto-pubblicitario brandconnect_category-contenuto-pubblicitario-per-uffici-stampa brandconnect_category-contest-online brandconnect_category-creato-per brandconnect_category-podcast-creato-per brandconnect_category-dirette-streaming brandconnect_category-dirette-video-forum brandconnect_category-dossier-digitali brandconnect_category-in-collaborazione-con brandconnect_category-inclusion-diversity brandconnect_category-landing-page brandconnect_category-mese-delleducazione-finanziaria brandconnect_category-pnrr brandconnect_category-post-e-dirette-social brandconnect_category-progetti-speciali brandconnect_category-qualita-della-vita brandconnect_category-sanita brandconnect_category-serie-video brandconnect_category-sostenibilita brandconnect_category-super-dossier brandconnect_category-telefisco brandconnect_category-white-paper brandconnect_category-young-finance\"\n\t>\t\n\t<div class=\"entry-image entry-logo\"><img loading=\"lazy\" decoding=\"async\" class=\"img-logo\" src=\"https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/01\/sole-digital-alt.png\" alt=\"\" width=\"600\" height=\"332\" \/><\/div>\n\t<div class=\"flex-fill\">\n\t\t\n\t\t<h4 class=\"entry-title\">IlSole24ore.com<\/h4>\n\t\t\t<\/div>\n\t\n\t\n<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image image--portrait size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/03\/brandconnect_creatoper-1024x1024.png\" alt=\"\" class=\"wp-image-1215\" srcset=\"https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/03\/brandconnect_creatoper-1024x1024.png 1024w, https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/03\/brandconnect_creatoper-300x300.png 300w, https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/03\/brandconnect_creatoper-150x150.png 150w, https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/03\/brandconnect_creatoper-768x768.png 768w, https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/03\/brandconnect_creatoper.png 1040w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-style-s24-bottom-border is-layout-flex wp-container-core-columns-is-layout-995f960e wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image image--portrait size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/03\/brandconnect_contenutopubblicitario-1024x1024.png\" alt=\"\" class=\"wp-image-1217\" srcset=\"https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/03\/brandconnect_contenutopubblicitario-1024x1024.png 1024w, https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/03\/brandconnect_contenutopubblicitario-300x300.png 300w, https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/03\/brandconnect_contenutopubblicitario-150x150.png 150w, https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/03\/brandconnect_contenutopubblicitario-768x768.png 768w, https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/03\/brandconnect_contenutopubblicitario.png 1040w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"g22f5120d89da\">Contenuto pubblicitario<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c8 il prodotto che offre al Cliente uno spazio contestualizzato a livello di Layout in cui pubblicare il proprio contenuto promozionale. La comunicazione e\u0300 prettamente di prodotto\/servizio o di Brand e non si avvale di nessuna caratterizzazione editoriale. Il branded content digital sfrutta l\u2019endorsement del brand esclusivamente attraverso il layout altamente integrato con il prodotto editoriale.<\/p>\n\n\n\t\t<div class=\"wp-block-getwid-custom-post-type s24-items-total-0 custom-post-type-post has-layout-list\">\n\t\t\t<div class=\"wp-block-getwid-custom-post-type__wrapper\">\n\t\t\t\t<p>Nessun risultato.<\/p>\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\n\n\t\t<div class=\"wp-block-getwid-custom-post-type s24-items-total-1 custom-post-type-brand has-layout-grid\">\n\t\t\t<div class=\"wp-block-getwid-custom-post-type__wrapper getwid-columns getwid-columns-3\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"wp-block-getwid-custom-post-type__post\">\n\t\t\t\t\t\t\t\n<a \n\thref=\"https:\/\/24oresystem.ilsole24ore.com\/it\/brands\/ilsole24ore-com\/\" \n\n\t\n\ttitle=\"IlSole24ore.com\"\n\t\n\taria-label=\"IlSole24ore.com\"\n\n\tclass=\"entry-card text-center no-after post-42 brand type-brand status-publish has-post-thumbnail hentry brand_category-gruppo-24-ore brand_tag-digital brandconnect_category-5-cose-da-sapere-digital brandconnect_category-audio-content-strategy brandconnect_category-celebrativo brandconnect_category-contenuto-pubblicitario brandconnect_category-contenuto-pubblicitario-per-uffici-stampa brandconnect_category-contest-online brandconnect_category-creato-per brandconnect_category-podcast-creato-per brandconnect_category-dirette-streaming brandconnect_category-dirette-video-forum brandconnect_category-dossier-digitali brandconnect_category-in-collaborazione-con brandconnect_category-inclusion-diversity brandconnect_category-landing-page brandconnect_category-mese-delleducazione-finanziaria brandconnect_category-pnrr brandconnect_category-post-e-dirette-social brandconnect_category-progetti-speciali brandconnect_category-qualita-della-vita brandconnect_category-sanita brandconnect_category-serie-video brandconnect_category-sostenibilita brandconnect_category-super-dossier brandconnect_category-telefisco brandconnect_category-white-paper brandconnect_category-young-finance\"\n\t>\t\n\t<div class=\"entry-image entry-logo\"><img loading=\"lazy\" decoding=\"async\" class=\"img-logo\" src=\"https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/01\/sole-digital-alt.png\" alt=\"\" width=\"600\" height=\"332\" \/><\/div>\n\t<div class=\"flex-fill\">\n\t\t\n\t\t<h4 class=\"entry-title\">IlSole24ore.com<\/h4>\n\t\t\t<\/div>\n\t\n\t\n<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-style-s24-bottom-border is-layout-flex wp-container-core-columns-is-layout-995f960e wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"g1a00abc6e7ee\">Landing Page<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La landing page \u00e8 un branded content digital che offre al Cliente uno spazio contestualizzato a livello di Layout in cui pubblicare il proprio contenuto promozionale. La comunicazione e\u0300 prettamente di prodotto\/servizio o di Brand e non si avvale di nessuna caratterizzazione editoriale. Il Contenuto pubblicitario sfrutta l\u2019endorsement del brand esclusivamente attraverso il layout altamente integrato con il prodotto editoriale.<\/p>\n\n\n\t\t<div class=\"wp-block-getwid-custom-post-type s24-items-total-0 custom-post-type-post has-layout-list\">\n\t\t\t<div class=\"wp-block-getwid-custom-post-type__wrapper\">\n\t\t\t\t<p>Nessun risultato.<\/p>\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\n\n\t\t<div class=\"wp-block-getwid-custom-post-type s24-items-total-3 custom-post-type-brand has-layout-grid\">\n\t\t\t<div class=\"wp-block-getwid-custom-post-type__wrapper getwid-columns getwid-columns-3\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"wp-block-getwid-custom-post-type__post\">\n\t\t\t\t\t\t\t\n<a \n\thref=\"https:\/\/24oresystem.ilsole24ore.com\/it\/brands\/ilsole24ore-com\/\" \n\n\t\n\ttitle=\"IlSole24ore.com\"\n\t\n\taria-label=\"IlSole24ore.com\"\n\n\tclass=\"entry-card text-center no-after post-42 brand type-brand status-publish has-post-thumbnail hentry brand_category-gruppo-24-ore brand_tag-digital brandconnect_category-5-cose-da-sapere-digital brandconnect_category-audio-content-strategy brandconnect_category-celebrativo brandconnect_category-contenuto-pubblicitario brandconnect_category-contenuto-pubblicitario-per-uffici-stampa brandconnect_category-contest-online brandconnect_category-creato-per brandconnect_category-podcast-creato-per brandconnect_category-dirette-streaming brandconnect_category-dirette-video-forum brandconnect_category-dossier-digitali brandconnect_category-in-collaborazione-con brandconnect_category-inclusion-diversity brandconnect_category-landing-page brandconnect_category-mese-delleducazione-finanziaria brandconnect_category-pnrr brandconnect_category-post-e-dirette-social brandconnect_category-progetti-speciali brandconnect_category-qualita-della-vita brandconnect_category-sanita brandconnect_category-serie-video brandconnect_category-sostenibilita brandconnect_category-super-dossier brandconnect_category-telefisco brandconnect_category-white-paper brandconnect_category-young-finance\"\n\t>\t\n\t<div class=\"entry-image entry-logo\"><img loading=\"lazy\" decoding=\"async\" class=\"img-logo\" src=\"https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/01\/sole-digital-alt.png\" alt=\"\" width=\"600\" height=\"332\" \/><\/div>\n\t<div class=\"flex-fill\">\n\t\t\n\t\t<h4 class=\"entry-title\">IlSole24ore.com<\/h4>\n\t\t\t<\/div>\n\t\n\t\n<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wp-block-getwid-custom-post-type__post\">\n\t\t\t\t\t\t\t\n<a \n\thref=\"https:\/\/24oresystem.ilsole24ore.com\/it\/brands\/famigliacristiana-it\/\" \n\n\t\n\ttitle=\"FamigliaCristiana.it\"\n\t\n\taria-label=\"FamigliaCristiana.it\"\n\n\tclass=\"entry-card text-center no-after post-270 brand type-brand status-publish has-post-thumbnail hentry brand_category-premium-italia brand_tag-digital brandconnect_category-landing-page brandconnect_category-native-testuale brandconnect_category-post-story-social\"\n\t>\t\n\t<div class=\"entry-image entry-logo\"><img loading=\"lazy\" decoding=\"async\" class=\"img-logo\" src=\"https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/02\/famigliacristiana.png\" alt=\"\" width=\"600\" height=\"332\" \/><\/div>\n\t<div class=\"flex-fill\">\n\t\t\n\t\t<h4 class=\"entry-title\">FamigliaCristiana.it<\/h4>\n\t\t\t<\/div>\n\t\n\t\n<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wp-block-getwid-custom-post-type__post\">\n\t\t\t\t\t\t\t\n<a \n\thref=\"https:\/\/24oresystem.ilsole24ore.com\/it\/brands\/greenme\/\" \n\n\t\n\ttitle=\"GreenMe.it\"\n\t\n\taria-label=\"GreenMe.it\"\n\n\tclass=\"entry-card text-center no-after post-271 brand type-brand status-publish has-post-thumbnail hentry brand_category-premium-italia brand_tag-digital brandconnect_category-landing-page brandconnect_category-live brandconnect_category-native-testuale brandconnect_category-post-story-social\"\n\t>\t\n\t<div class=\"entry-image entry-logo\"><img loading=\"lazy\" decoding=\"async\" class=\"img-logo\" src=\"https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/02\/greenme.png\" alt=\"\" width=\"600\" height=\"332\" \/><\/div>\n\t<div class=\"flex-fill\">\n\t\t\n\t\t<h4 class=\"entry-title\">GreenMe.it<\/h4>\n\t\t\t<\/div>\n\t\n\t\n<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image image--portrait size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/03\/brandconnect_landingpage-1024x1024.png\" alt=\"\" class=\"wp-image-1219\" srcset=\"https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/03\/brandconnect_landingpage-1024x1024.png 1024w, https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/03\/brandconnect_landingpage-300x300.png 300w, https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/03\/brandconnect_landingpage-150x150.png 150w, https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/03\/brandconnect_landingpage-768x768.png 768w, https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/03\/brandconnect_landingpage.png 1040w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-style-s24-bottom-border is-layout-flex wp-container-core-columns-is-layout-995f960e wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image image--portrait size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/03\/brandconnect_brandedvideo-1024x1024.png\" alt=\"\" class=\"wp-image-1221\" srcset=\"https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/03\/brandconnect_brandedvideo-1024x1024.png 1024w, https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/03\/brandconnect_brandedvideo-300x300.png 300w, https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/03\/brandconnect_brandedvideo-150x150.png 150w, https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/03\/brandconnect_brandedvideo-768x768.png 768w, https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/03\/brandconnect_brandedvideo.png 1040w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"g15434448ba7c\">Branded Video<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La velocit\u00e0 e la qualit\u00e0 delle Factory Video dei nostri editori ci permette di realizzare per i clienti dei branded content video che possono spaziare dai tutorial ai video di illustrazione di un tema\/servizio\/prodotto fino alle interviste; i branded video possono essere costruiti rielaborando il materiale fornito dal cliente o facendo realizzare alle factory dei contenuti ex-novo. Possibilit\u00e0 di declinare e distribuire i branded video sulle testate come anche sulle piattaforme social di interesse del cliente.<\/p>\n\n\n\t\t<div class=\"wp-block-getwid-custom-post-type s24-items-total-1 custom-post-type-post has-layout-list\">\n\t\t\t<div class=\"wp-block-getwid-custom-post-type__wrapper\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"wp-block-getwid-custom-post-type__post\">\n\t\t\t\t\t\t\t\n<a \n\thref=\"https:\/\/24oresystem.ilsole24ore.com\/it\/vodafone-business-lab\/\" \n\n\ttitle=\"Vodafone Business Lab\"\n\n\taria-label=\"Vodafone Business Lab\"\n\n\tclass=\"entry-card no-after post-3880 post type-post status-publish format-standard has-post-thumbnail hentry category-case-history brandconnect_category-branded-video\"\n\t\n\t>\t\n\t\t\n\t<div class=\"entry-text flex-fill\">\n\t\t<time class=\"ct-meta-element-date entry-date\">29 Aprile 2025<\/time>\n\t\t<h4 class=\"entry-title\">Vodafone Business Lab<\/h4>\n\t\t\t\t\t<p class=\"entry-excerpt\">Un progetto crossmediale realizzato da Brand Connect per VODAFONE BUSINESS.<\/p>\t\t\n\t\t\n\t<\/div>\n\n\n<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\n\n\t\t<div class=\"wp-block-getwid-custom-post-type s24-items-total-0 custom-post-type-brand has-layout-grid\">\n\t\t\t<div class=\"wp-block-getwid-custom-post-type__wrapper getwid-columns getwid-columns-3\">\n\t\t\t\t<p>Nessun risultato.<\/p>\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-style-s24-bottom-border is-layout-flex wp-container-core-columns-is-layout-995f960e wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"g1a00abc6e7ee\">5 cose da sapere<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il concept del format \u00ab5 COSE DA SAPERE\u00bb trova la sua naturale pubblicazione nel format branded content \u00abcreato per\u00bb che nasce per mettere il brand ed i suoi servizi e\/o valori al centro di una storia, attraverso un racconto di interesse editoriale e integrato sia a livello di trattamento del contenuto che a livello di layout.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>\u00ab5 COSE DA SAPERE\u00bb nasce come format ideato dalla direzione artistica di <a href=\"https:\/\/24oresystem.ilsole24ore.com\/it\/brands\/radio-24\/\">Radio 24<\/a> e vede ora la sua nuova versione digital all\u2019interno de <a href=\"https:\/\/www.ilsole24ore.com\/\">IlSole24ore.com<\/a> per presentare le caratteristiche peculiari di un Brand e dei suoi servizi, andando ad illustrare con la modalit\u00e0 del listicle &#8211; dall\u2019inglese \u201clist\u201d (\u201clista\u201d) e \u201carticle\u201d (\u201carticolo\u201d) \u2013 gli items principali, le novit\u00e0 , le proposte e i vantaggi offerti.<\/p>\n\n\n\t\t<div class=\"wp-block-getwid-custom-post-type s24-items-total-0 custom-post-type-post has-layout-list\">\n\t\t\t<div class=\"wp-block-getwid-custom-post-type__wrapper\">\n\t\t\t\t<p>Nessun risultato.<\/p>\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\n\n\t\t<div class=\"wp-block-getwid-custom-post-type s24-items-total-1 custom-post-type-brand has-layout-grid\">\n\t\t\t<div class=\"wp-block-getwid-custom-post-type__wrapper getwid-columns getwid-columns-3\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"wp-block-getwid-custom-post-type__post\">\n\t\t\t\t\t\t\t\n<a \n\thref=\"https:\/\/24oresystem.ilsole24ore.com\/it\/brands\/ilsole24ore-com\/\" \n\n\t\n\ttitle=\"IlSole24ore.com\"\n\t\n\taria-label=\"IlSole24ore.com\"\n\n\tclass=\"entry-card text-center no-after post-42 brand type-brand status-publish has-post-thumbnail hentry brand_category-gruppo-24-ore brand_tag-digital brandconnect_category-5-cose-da-sapere-digital brandconnect_category-audio-content-strategy brandconnect_category-celebrativo brandconnect_category-contenuto-pubblicitario brandconnect_category-contenuto-pubblicitario-per-uffici-stampa brandconnect_category-contest-online brandconnect_category-creato-per brandconnect_category-podcast-creato-per brandconnect_category-dirette-streaming brandconnect_category-dirette-video-forum brandconnect_category-dossier-digitali brandconnect_category-in-collaborazione-con brandconnect_category-inclusion-diversity brandconnect_category-landing-page brandconnect_category-mese-delleducazione-finanziaria brandconnect_category-pnrr brandconnect_category-post-e-dirette-social brandconnect_category-progetti-speciali brandconnect_category-qualita-della-vita brandconnect_category-sanita brandconnect_category-serie-video brandconnect_category-sostenibilita brandconnect_category-super-dossier brandconnect_category-telefisco brandconnect_category-white-paper brandconnect_category-young-finance\"\n\t>\t\n\t<div class=\"entry-image entry-logo\"><img loading=\"lazy\" decoding=\"async\" class=\"img-logo\" src=\"https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/01\/sole-digital-alt.png\" alt=\"\" width=\"600\" height=\"332\" \/><\/div>\n\t<div class=\"flex-fill\">\n\t\t\n\t\t<h4 class=\"entry-title\">IlSole24ore.com<\/h4>\n\t\t\t<\/div>\n\t\n\t\n<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image image--portrait size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/11\/5cose-da-sapereDIGITAL_1024x1024.jpg\" alt=\"\" class=\"wp-image-3872\" srcset=\"https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/11\/5cose-da-sapereDIGITAL_1024x1024.jpg 1024w, https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/11\/5cose-da-sapereDIGITAL_1024x1024-300x300.jpg 300w, https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/11\/5cose-da-sapereDIGITAL_1024x1024-150x150.jpg 150w, https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/11\/5cose-da-sapereDIGITAL_1024x1024-768x768.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Perch\u00e9 scegliere un progetto Branded Content? Genera pi\u00f9 engagement Il branded content digital \u00e8 un contenuto pubblicitario \u00abnativo\u00bb, una forma [&hellip;]<\/p>\n","protected":false},"featured_media":2566,"parent":0,"menu_order":5,"template":"","brand_category":[12],"brand_tag":[14],"class_list":["post-542","brandconnect","type-brandconnect","status-publish","has-post-thumbnail","hentry","brand_category-gruppo-24-ore","brand_tag-digital"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Branded Content digital - 24 Ore System<\/title>\n<meta name=\"description\" content=\"Perch\u00e9 scegliere un progetto Branded Content? Genera pi\u00f9 engagement Il branded content digital \u00e8 un contenuto pubblicitario \u00abnativo\u00bb, una forma di\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/24oresystem.ilsole24ore.com\/it\/brand-connect\/branded-content-digital\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Branded Content digital - 24 Ore System\" \/>\n<meta property=\"og:description\" content=\"Perch\u00e9 scegliere un progetto Branded Content? Genera pi\u00f9 engagement Il branded content digital \u00e8 un contenuto pubblicitario \u00abnativo\u00bb, una forma di\" \/>\n<meta property=\"og:url\" content=\"https:\/\/24oresystem.ilsole24ore.com\/it\/brand-connect\/branded-content-digital\/\" \/>\n<meta property=\"og:site_name\" content=\"24 Ore System\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-24T07:33:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/02\/bc-digital.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/24oresystem.ilsole24ore.com\\\/it\\\/brand-connect\\\/branded-content-digital\\\/\",\"url\":\"https:\\\/\\\/24oresystem.ilsole24ore.com\\\/it\\\/brand-connect\\\/branded-content-digital\\\/\",\"name\":\"Branded Content digital - 24 Ore System\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/24oresystem.ilsole24ore.com\\\/it\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/24oresystem.ilsole24ore.com\\\/it\\\/brand-connect\\\/branded-content-digital\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/24oresystem.ilsole24ore.com\\\/it\\\/brand-connect\\\/branded-content-digital\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/24oresystem.ilsole24ore.com\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/bc-digital.jpg\",\"datePublished\":\"2023-02-27T16:47:50+00:00\",\"dateModified\":\"2025-04-24T07:33:30+00:00\",\"description\":\"Perch\u00e9 scegliere un progetto Branded Content? Genera pi\u00f9 engagement Il branded content digital \u00e8 un contenuto pubblicitario \u00abnativo\u00bb, una forma di\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/24oresystem.ilsole24ore.com\\\/it\\\/brand-connect\\\/branded-content-digital\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/24oresystem.ilsole24ore.com\\\/it\\\/brand-connect\\\/branded-content-digital\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/24oresystem.ilsole24ore.com\\\/it\\\/brand-connect\\\/branded-content-digital\\\/#primaryimage\",\"url\":\"https:\\\/\\\/24oresystem.ilsole24ore.com\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/bc-digital.jpg\",\"contentUrl\":\"https:\\\/\\\/24oresystem.ilsole24ore.com\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/bc-digital.jpg\",\"width\":1600,\"height\":900},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/24oresystem.ilsole24ore.com\\\/it\\\/brand-connect\\\/branded-content-digital\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/24oresystem.ilsole24ore.com\\\/it\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brand connect\",\"item\":\"https:\\\/\\\/24oresystem.ilsole24ore.com\\\/it\\\/sole-24-ore-brand-connect\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Branded Content digital\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/24oresystem.ilsole24ore.com\\\/it\\\/#website\",\"url\":\"https:\\\/\\\/24oresystem.ilsole24ore.com\\\/it\\\/\",\"name\":\"24 Ore System\",\"description\":\"Concessionaria di pubblicit\u00e0 del Gruppo 24 ORE e di un selezionato gruppo di editori terzi.\",\"publisher\":{\"@id\":\"https:\\\/\\\/24oresystem.ilsole24ore.com\\\/it\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/24oresystem.ilsole24ore.com\\\/it\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":[\"NewsMediaOrganization\",\"Organization\"],\"@id\":\"https:\\\/\\\/24oresystem.ilsole24ore.com\\\/it\\\/#organization\",\"name\":\"24 ORE System\",\"url\":\"https:\\\/\\\/24oresystem.ilsole24ore.com\\\/it\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/24oresystem.ilsole24ore.com\\\/it\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/24oresystem.ilsole24ore.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/24ore-system-logo.png\",\"contentUrl\":\"https:\\\/\\\/24oresystem.ilsole24ore.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/24ore-system-logo.png\",\"width\":968,\"height\":302,\"caption\":\"24 ORE System\"},\"image\":{\"@id\":\"https:\\\/\\\/24oresystem.ilsole24ore.com\\\/it\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"additionalType\":\"https:\\\/\\\/www.wikidata.org\\\/wiki\\\/Q216931\",\"description\":\"Concessionaria di pubblicit\u00e0 del Gruppo Il Sole 24 ORE e di un selezionato gruppo di editori terzi, sia nel mercato italiano che in quello internazionale.\",\"parentOrganization\":{\"@type\":\"NewsMediaOrganization\",\"@id\":\"https:\\\/\\\/www.ilsole24ore.com\\\/\",\"name\":\"Il Sole 24 ORE\",\"url\":\"https:\\\/\\\/www.ilsole24ore.com\\\/\"},\"privacyPolicy\":\"https:\\\/\\\/linee-guida-editoriali.ilsole24ore.com\\\/privacy\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/24oresystem\\\/\",\"https:\\\/\\\/it.wikipedia.org\\\/wiki\\\/Gruppo_24_ORE\"],\"contactPoint\":[{\"@type\":\"ContactPoint\",\"contactType\":\"Commercial Italy\",\"email\":\"info.system24@ilsole24ore.com\",\"url\":\"https:\\\/\\\/24oresystem.ilsole24ore.com\\\/it\\\/contatti\\\/\",\"telephone\":\"+390230221\"},{\"@type\":\"ContactPoint\",\"contactType\":\"Commercial UK\",\"email\":\"giancarlo.mura@ilsole24ore.co.uk\",\"url\":\"https:\\\/\\\/24oresystem.ilsole24ore.com\\\/en\\\/contacts\\\/\",\"telephone\":\"+4402078734051\"}],\"location\":[{\"@type\":\"Place\",\"name\":\"Sede Centrale Milano\",\"address\":{\"@type\":\"PostalAddress\",\"streetAddress\":\"Viale Sarca 223\",\"addressLocality\":\"Milano\",\"postalCode\":\"20126\",\"addressRegion\":\"MI\",\"addressCountry\":\"IT\"}},{\"@type\":\"Place\",\"name\":\"Sede Roma\",\"address\":{\"@type\":\"PostalAddress\",\"streetAddress\":\"Via di San Erasmo 28\",\"addressLocality\":\"Roma\",\"postalCode\":\"00184\",\"addressRegion\":\"RM\",\"addressCountry\":\"IT\"}}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Branded Content digital - 24 Ore System","description":"Perch\u00e9 scegliere un progetto Branded Content? Genera pi\u00f9 engagement Il branded content digital \u00e8 un contenuto pubblicitario \u00abnativo\u00bb, una forma di","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/24oresystem.ilsole24ore.com\/it\/brand-connect\/branded-content-digital\/","og_locale":"it_IT","og_type":"article","og_title":"Branded Content digital - 24 Ore System","og_description":"Perch\u00e9 scegliere un progetto Branded Content? Genera pi\u00f9 engagement Il branded content digital \u00e8 un contenuto pubblicitario \u00abnativo\u00bb, una forma di","og_url":"https:\/\/24oresystem.ilsole24ore.com\/it\/brand-connect\/branded-content-digital\/","og_site_name":"24 Ore System","article_modified_time":"2025-04-24T07:33:30+00:00","og_image":[{"width":1600,"height":900,"url":"https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/02\/bc-digital.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Tempo di lettura stimato":"5 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/24oresystem.ilsole24ore.com\/it\/brand-connect\/branded-content-digital\/","url":"https:\/\/24oresystem.ilsole24ore.com\/it\/brand-connect\/branded-content-digital\/","name":"Branded Content digital - 24 Ore System","isPartOf":{"@id":"https:\/\/24oresystem.ilsole24ore.com\/it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/24oresystem.ilsole24ore.com\/it\/brand-connect\/branded-content-digital\/#primaryimage"},"image":{"@id":"https:\/\/24oresystem.ilsole24ore.com\/it\/brand-connect\/branded-content-digital\/#primaryimage"},"thumbnailUrl":"https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/02\/bc-digital.jpg","datePublished":"2023-02-27T16:47:50+00:00","dateModified":"2025-04-24T07:33:30+00:00","description":"Perch\u00e9 scegliere un progetto Branded Content? Genera pi\u00f9 engagement Il branded content digital \u00e8 un contenuto pubblicitario \u00abnativo\u00bb, una forma di","breadcrumb":{"@id":"https:\/\/24oresystem.ilsole24ore.com\/it\/brand-connect\/branded-content-digital\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/24oresystem.ilsole24ore.com\/it\/brand-connect\/branded-content-digital\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/24oresystem.ilsole24ore.com\/it\/brand-connect\/branded-content-digital\/#primaryimage","url":"https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/02\/bc-digital.jpg","contentUrl":"https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/02\/bc-digital.jpg","width":1600,"height":900},{"@type":"BreadcrumbList","@id":"https:\/\/24oresystem.ilsole24ore.com\/it\/brand-connect\/branded-content-digital\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/24oresystem.ilsole24ore.com\/it\/"},{"@type":"ListItem","position":2,"name":"Brand connect","item":"https:\/\/24oresystem.ilsole24ore.com\/it\/sole-24-ore-brand-connect\/"},{"@type":"ListItem","position":3,"name":"Branded Content digital"}]},{"@type":"WebSite","@id":"https:\/\/24oresystem.ilsole24ore.com\/it\/#website","url":"https:\/\/24oresystem.ilsole24ore.com\/it\/","name":"24 Ore System","description":"Concessionaria di pubblicit\u00e0 del Gruppo 24 ORE e di un selezionato gruppo di editori terzi.","publisher":{"@id":"https:\/\/24oresystem.ilsole24ore.com\/it\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/24oresystem.ilsole24ore.com\/it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":["NewsMediaOrganization","Organization"],"@id":"https:\/\/24oresystem.ilsole24ore.com\/it\/#organization","name":"24 ORE System","url":"https:\/\/24oresystem.ilsole24ore.com\/it\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/24oresystem.ilsole24ore.com\/it\/#\/schema\/logo\/image\/","url":"https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2026\/09\/24ore-system-logo.png","contentUrl":"https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2026\/09\/24ore-system-logo.png","width":968,"height":302,"caption":"24 ORE System"},"image":{"@id":"https:\/\/24oresystem.ilsole24ore.com\/it\/#\/schema\/logo\/image\/"},"additionalType":"https:\/\/www.wikidata.org\/wiki\/Q216931","description":"Concessionaria di pubblicit\u00e0 del Gruppo Il Sole 24 ORE e di un selezionato gruppo di editori terzi, sia nel mercato italiano che in quello internazionale.","parentOrganization":{"@type":"NewsMediaOrganization","@id":"https:\/\/www.ilsole24ore.com\/","name":"Il Sole 24 ORE","url":"https:\/\/www.ilsole24ore.com\/"},"privacyPolicy":"https:\/\/linee-guida-editoriali.ilsole24ore.com\/privacy","sameAs":["https:\/\/www.linkedin.com\/company\/24oresystem\/","https:\/\/it.wikipedia.org\/wiki\/Gruppo_24_ORE"],"contactPoint":[{"@type":"ContactPoint","contactType":"Commercial Italy","email":"info.system24@ilsole24ore.com","url":"https:\/\/24oresystem.ilsole24ore.com\/it\/contatti\/","telephone":"+390230221"},{"@type":"ContactPoint","contactType":"Commercial UK","email":"giancarlo.mura@ilsole24ore.co.uk","url":"https:\/\/24oresystem.ilsole24ore.com\/en\/contacts\/","telephone":"+4402078734051"}],"location":[{"@type":"Place","name":"Sede Centrale Milano","address":{"@type":"PostalAddress","streetAddress":"Viale Sarca 223","addressLocality":"Milano","postalCode":"20126","addressRegion":"MI","addressCountry":"IT"}},{"@type":"Place","name":"Sede Roma","address":{"@type":"PostalAddress","streetAddress":"Via di San Erasmo 28","addressLocality":"Roma","postalCode":"00184","addressRegion":"RM","addressCountry":"IT"}}]}]}},"_links":{"self":[{"href":"https:\/\/24oresystem.ilsole24ore.com\/it\/wp-json\/wp\/v2\/brandconnect\/542","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/24oresystem.ilsole24ore.com\/it\/wp-json\/wp\/v2\/brandconnect"}],"about":[{"href":"https:\/\/24oresystem.ilsole24ore.com\/it\/wp-json\/wp\/v2\/types\/brandconnect"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/24oresystem.ilsole24ore.com\/it\/wp-json\/wp\/v2\/media\/2566"}],"wp:attachment":[{"href":"https:\/\/24oresystem.ilsole24ore.com\/it\/wp-json\/wp\/v2\/media?parent=542"}],"wp:term":[{"taxonomy":"brand_category","embeddable":true,"href":"https:\/\/24oresystem.ilsole24ore.com\/it\/wp-json\/wp\/v2\/brand_category?post=542"},{"taxonomy":"brand_tag","embeddable":true,"href":"https:\/\/24oresystem.ilsole24ore.com\/it\/wp-json\/wp\/v2\/brand_tag?post=542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}