“I believe that the main luxury for a company is the possibility of doing”. To grow at a rapid pace, to reach such dimensions that you can compete on equal terms with any competitor to give yourself maximum creative freedom. Aesthetics and business use the same language, if talking is Marco Bizzarri, president, CEO Gucci, the brand that, under his leadership, went from 3.5 to 8.2 billion euros in three years. “Creative and management are the same thing,” he says.<\/p>\n
He is the opening guest of How to Spend it on sale from Friday 3 May with Il Sole 24 Ore. An issue dedicated to experiences, products, jewel-journeys that opens with an immersion in the stratified, fantastical world, reinvented by the double G, on the occasion of the Met Gala and the exhibition that opens at the Metropolitan Museum in New York on the Camp: Notes on Fashion.<\/p>\n
Business and creativity are also spoken of with Karl-Friedrich Scheufele, the president of Chopard with whom How to Spend it has traveled, in advance, a stage of the historic Mille Miglia, which will pass from Florence on 17 May. And still of inventiveness and business tells the interview with the entrepreneur dreamer Thierry Teyssier who created 700,000 Heures, the first luxury nomad hotel, which migrates every six months in remote places, equips them with every comfort and then disappears, without leaving track.<\/p>\n
A different way to explore beauty. Between art and nature, the services dedicated to fine jewelery and watchmaking are also explorations: tropical forests, wild animals, colors, mosaics, housed in a microcosm where precision, not size, is the measure of preciousness.<\/p>\n