{"id":3666,"date":"2023-07-20T16:47:37","date_gmt":"2023-07-20T14:47:37","guid":{"rendered":"https:\/\/24oresystem.ilsole24ore.com\/worlds\/pharma\/"},"modified":"2026-06-30T17:11:17","modified_gmt":"2026-06-30T15:11:17","slug":"24-ore-salute","status":"publish","type":"page","link":"https:\/\/24oresystem.ilsole24ore.com\/en\/audiences\/24-ore-salute\/","title":{"rendered":"24 ORE Salute"},"content":{"rendered":"\n
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The community and 24 ORE Salute platform of the Sole System<\/h2>\n\n

24 ORE Salute, the Il Sole 24 ORE Group’s multimedia and cross-media platform, is a leading platform for health, medicine, research, healthcare, and innovation, combining in-depth coverage with the authoritative, reliable, and informative nature of the information provided by the Group’s publications.<\/span><\/span> 24Ore Salute addresses all citizens, aiming, through dissemination, to develop “evolved patients” increasingly capable of understanding complex issues.<\/span><\/span> Furthermore, the project also aims to reach stakeholders and the business community, offering a powerful platform for contributing to the debate for the evolution and growth of the public and private healthcare systems and scientific research.<\/span><\/span><\/span><\/p>\n\n

\n \nMultimedia, in-depth, and comprehensive information are the strengths of 24 ORE Salute, which are reflected in all its publications: Il Sole 24 Ore on newsstands with the Salute 24 vertical pages, Radiocor with the in-depth features of Sanit\u00e0 24, the daily newsletter and the specialized news program, Radio 24 with its programs including Obiettivo Salute.<\/span><\/span><\/span> \n \n<\/div><\/p>\n\n

\n \nA cross-cutting presence thanks also to the production of original podcasts, dedicated books, and major events like the Healthcare Summit.<\/span><\/span> Every day, we focus on the hottest topics and key events, along with in-depth coverage: attention to major awareness campaigns, prevention, and the most innovative therapies round out the industry and institutional coverage.<\/span><\/span><\/span> \n \n<\/div><\/p>\n\n
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24 ORE Salute, ilsole24ore.com<\/strong><\/p>\n\n\n\n

24 ORE Salute includes: the Health Observatory curated by Lab 24, the weekly video column Salute24, the Sanit\u00e0 24 section and the Quaderni di Sanit\u00e0<\/h3>\n\n\n\n

24oresalute.com is a platform that collects, organizes and amplifies the editorial heritage guaranteed by the editorial staff of the Il Sole 24 ORE Group with a strong focus on the concepts of:<\/span><\/span><\/span><\/p>\n\n\n\n

*Integration.<\/span><\/span> All content in a single, vertical, and organized hub, ensuring enhanced, new, and consistent visibility across all media.<\/span><\/span> *Multimedia.<\/span><\/span> Audio and video productions with a dedicated area for in-depth analysis of key data: a HEALTH OBSERVATORY curated by Lab24, the area dedicated to Il Sole 24 Ore’s visual and data journalism activities.<\/span><\/span> *Completeness.<\/span><\/span> Thanks to the expansion of the editorial plan, new areas of coverage are added: vertical focuses on pathologies, prevention and the most innovative therapies, clinical trials, etc.<\/span><\/span><\/span><\/p>\n\n\n\n

The 24 ORE Salute website aims to enhance these features, starting with a modular home page featuring key news, a large video component at the opening and relaunch of the most interactive formats, and a preview of the contents of the sections: Sanit\u00e0 24, Territories, Medicine, Innovation, Research Locations, Businesses and Startups.<\/span><\/span><\/span><\/p>\n\n\n\n

\n \nSanit\u00e0 24 is part of Il Sole 24 Ore’s multimedia system;<\/span><\/span> an online section of 24 ORE Salute, edited by Radiocor, updated in real time, with content and information dedicated to industry professionals.<\/span><\/span> The day’s key events and news, regulatory and legal updates, documents, and analyses curated by Il Sole 24 Ore journalists and experts.<\/span><\/span><\/span> \n \n<\/div>\u00a0<\/p>\n\n\n\n

I quaderni e i Dossiers di Medicina of Sanit\u00e0 24 are instead scientific monographs on the main sector topics sponsored by the Client Brand.<\/span><\/span><\/span><\/p>\n\n\n\n

From the perspective of traditional advertising opportunities, consisting of display advertising, the section also offers a series of formats suited to hosting branded content.<\/span><\/span> These can be tailored specifically to each client’s needs: the general goal is to generate greater engagement, reach their audience effectively and efficiently, and improve brand image and awareness.<\/span><\/span> We’re talking about branded digital content, digital superdossiers, white papers, branded content podcasts, live streaming, and digital talks.<\/span><\/span> For more details, see the links below.<\/span><\/span><\/span><\/p>\n\n\n\n

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IlSole24ore.com<\/p>\n\t\t

Salute<\/h4>\n\t\t\t<\/div>\n\t\n\t\n<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t
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Live streaming<\/h4>\n\t\t\t<\/div>\n\t\n\t\n<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n<\/div>\n\n
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Il Sole 24 Ore <\/h4>\n\n\n\n

Salute 24, Pharma & Biotech Report<\/h3>\n\n\n\n

The Tuesday edition of Salute 24 explores the healthcare ecosystem, from the frontiers of medicine to healthcare policy: how technology is transforming healthcare and the life sciences, and the challenges the National Health Service and its stakeholders face in managing these changes.<\/span><\/span><\/span><\/p>\n\n\n\n

Each week, we’ll also provide updates on the latest scientific discoveries and research trends, updates on healthcare policies, and the voices of all the key players in the sector: companies, startups, institutions, healthcare professionals, and patients.<\/span><\/span><\/span><\/p>\n\n\n\n

From an advertising perspective, innovative formats called “branded content” are available, representing an evolution from traditional tabular advertising, both in terms of content and graphics.<\/span><\/span> The print content offering includes various types, such as Read About, News Tag, On Stage, and Advertorials.<\/span><\/span> Additionally, dossiers can be created in the newspaper, which are then republished online.<\/span><\/span> These dossiers are created by Il Sole 24 Ore’s most prestigious writers, with the participation of industry experts.<\/span><\/span><\/span><\/p>\n\n\n\n

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Il Sole 24 Ore Newspaper<\/p>\n\t\t

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Il Sole 24 Ore Newspaper<\/p>\n\t\t

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Press Branded Content<\/h4>\n\t\t\t<\/div>\n\t\n\t\n<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\n\n
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Radio 24<\/h4>\n\n\n\n

Obiettivo Salute, Speciali Editoriali<\/h3>\n\n\n\n

From Monday to Friday, Nicoletta Carbone the program Obiettivo Salute give ample space to news from the world of national and international research.<\/span><\/span><\/span><\/p>\n\n\n\n

Together with Nicoletta Carbone<\/a>, the Radio 24<\/a> editorial team also produces editorial specials<\/strong> on the programme, dedicated to information, updates and prevention, to mark the main annual events on issues such as diabetes, brain disease and healthy bones.<\/p>\n\n\n\n

Alongside programme sponsorship, Radio 24 provides many formats that make up the \u201ccontent offer\u201d and whose main goal is in-depth analysis of the client\u2019s topics of interest, organised into many aspects, such as the structure of a service offered or a company success story and much more.<\/p>\n\n\n\n

The formats of the content offer<\/strong> include: Wiki24, Noi x voi, Save the date, Una soluzione per te, Voce alle trimestrali, Laboratorio di radiofonia, the \u201cle eccellenze italiane\u201d project and the storytelling project<\/strong>. The link below is available for more details.<\/p>\n\n\n\n

Furthermore, the contents will also be hosted on the 24 Ore Salute websitee.<\/p>\n\n\n\t\t

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Podcast Branded Content<\/h4>\n\t\t\t<\/div>\n\t\n\t\n<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\n\n
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Radiocor <\/h4>\n\n\n\n

Sanit\u00e0 Newsletter <\/h3>\n\n\n\n

Through its Health Newsletter, Radiocor news agency broadcasts real-time specialist information.<\/span><\/span> This information is useful to healthcare professionals and pharmaceutical companies on the following topics:<\/span><\/span><\/span><\/p>\n\n\n\n