{"id":6666,"date":"2025-10-13T08:41:06","date_gmt":"2025-10-13T06:41:06","guid":{"rendered":"https:\/\/24oresystem.ilsole24ore.com\/brand-connect\/branded-content-tv\/"},"modified":"2025-11-03T09:46:15","modified_gmt":"2025-11-03T08:46:15","slug":"branded-content-tv","status":"publish","type":"brandconnect","link":"https:\/\/24oresystem.ilsole24ore.com\/en\/branded-content\/branded-content-tv\/","title":{"rendered":"Branded Content TV"},"content":{"rendered":"\n<ul>\r\n \t<li><a href=\"#gcdcf8ba022fc\">Mondo Imprese<\/a><\/li>\r\n \t<li><a href=\"#gff573d483cd8\">On stage<\/a><\/li>\r\n \t<li><a href=\"#gff573d483cd8\">5 cose da sapere<\/a><\/li>\r\n \t<li><a href=\"#gff573d483cd8\">Alla luce del Sole<\/a><\/li>\r\n<\/ul>\n\n<div class=\"wp-block-columns alignwide is-style-s24-bottom-border is-layout-flex wp-container-core-columns-is-layout-995f960e wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"gcdcf8ba022fc\">Mondo Imprese<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">Mondo Imprese is a branded content TV program that gives voice to companies that want to tell their success stories.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">They do so through their own protagonists.<\/span><\/span> <span class=\"jCAhz\"><span class=\"ryNqvb\">The narrative style is documentary-like.<\/span><\/span><\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The goal is to retrace the challenge overcome: how the company transformed complexity into opportunity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The duration of the format is 12 minutes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\t\t<div class=\"wp-block-getwid-custom-post-type s24-items-total-1 custom-post-type-brand has-layout-grid\">\n\t\t\t<div class=\"wp-block-getwid-custom-post-type__wrapper getwid-columns getwid-columns-3\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"wp-block-getwid-custom-post-type__post\">\n\t\t\t\t\t\t\t\n<a \n\thref=\"https:\/\/24oresystem.ilsole24ore.com\/en\/brands\/il-sole-24-ore-tv\/\" \n\n\t\n\ttitle=\"IlSole24OreTV\"\n\t\n\taria-label=\"IlSole24OreTV\"\n\n\tclass=\"entry-card post-6348 brand type-brand status-publish has-post-thumbnail hentry brand_category-24-ore-group brand_tag-tv-en\"\n\t>\t\n\t<div class=\"entry-image entry-logo\"><img loading=\"lazy\" decoding=\"async\" class=\"img-logo\" src=\"https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2025\/06\/logoTV.png\" alt=\"\" width=\"600\" height=\"332\" \/><\/div>\n\t<div class=\"flex-fill\">\n\t\t\n\t\t<h4 class=\"entry-title\">IlSole24OreTV<\/h4>\n\t\t\t\t\t\t\t\t<p class=\"entry-excerpt\">The television platform of Il Sole 24 ORE Group<\/p>\t\t\t<\/div>\n\t\n\t\t\t\t\t<div class=\"brand-tags\"><span class=\"brand-tag\">Tv<\/span><\/div>\t\t\n\t\n<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image image--portrait size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2025\/09\/BC_TV_mondo-imprese_1024x1024.png\" alt=\"\" class=\"wp-image-6595\" srcset=\"https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2025\/09\/BC_TV_mondo-imprese_1024x1024.png 1024w, https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2025\/09\/BC_TV_mondo-imprese_1024x1024-300x300.png 300w, https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2025\/09\/BC_TV_mondo-imprese_1024x1024-150x150.png 150w, https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2025\/09\/BC_TV_mondo-imprese_1024x1024-768x768.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns alignwide is-style-s24-bottom-border is-layout-flex wp-container-core-columns-is-layout-995f960e wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image image--portrait size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2025\/09\/BC_TV_on-stage_1024x1024.png\" alt=\"\" class=\"wp-image-6597\" srcset=\"https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2025\/09\/BC_TV_on-stage_1024x1024.png 1024w, https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2025\/09\/BC_TV_on-stage_1024x1024-300x300.png 300w, https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2025\/09\/BC_TV_on-stage_1024x1024-150x150.png 150w, https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2025\/09\/BC_TV_on-stage_1024x1024-768x768.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"gff573d483cd8\">On stage<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The format is part of branded content TV and is dedicated to companies that want to communicate event content and\/or other OTG activities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">Through a voice-over that highlights the context and the company&#8217;s activities during the initiative.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">This special TV initiative will feature a company representative and other voices from the field.<\/span><\/span><\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The duration of the format is 8 minutes.<\/p>\n\n\n\t\t<div class=\"wp-block-getwid-custom-post-type s24-items-total-1 custom-post-type-brand has-layout-grid\">\n\t\t\t<div class=\"wp-block-getwid-custom-post-type__wrapper getwid-columns getwid-columns-3\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"wp-block-getwid-custom-post-type__post\">\n\t\t\t\t\t\t\t\n<a \n\thref=\"https:\/\/24oresystem.ilsole24ore.com\/en\/brands\/il-sole-24-ore-tv\/\" \n\n\t\n\ttitle=\"IlSole24OreTV\"\n\t\n\taria-label=\"IlSole24OreTV\"\n\n\tclass=\"entry-card post-6348 brand type-brand status-publish has-post-thumbnail hentry brand_category-24-ore-group brand_tag-tv-en\"\n\t>\t\n\t<div class=\"entry-image entry-logo\"><img loading=\"lazy\" decoding=\"async\" class=\"img-logo\" src=\"https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2025\/06\/logoTV.png\" alt=\"\" width=\"600\" height=\"332\" \/><\/div>\n\t<div class=\"flex-fill\">\n\t\t\n\t\t<h4 class=\"entry-title\">IlSole24OreTV<\/h4>\n\t\t\t\t\t\t\t\t<p class=\"entry-excerpt\">The television platform of Il Sole 24 ORE Group<\/p>\t\t\t<\/div>\n\t\n\t\t\t\t\t<div class=\"brand-tags\"><span class=\"brand-tag\">Tv<\/span><\/div>\t\t\n\t\n<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n<\/div>\n\n<div class=\"wp-block-columns alignwide is-style-s24-bottom-border is-layout-flex wp-container-core-columns-is-layout-995f960e wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"gff573d483cd8\">5 cose da sapere<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The video format that allows to present the unique characteristics of a brand and its services, in listicle mode.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">A 1-minute infomercial, infographic-style ad featuring branded creativity, summarizing the &#8220;5 things you need to know&#8221; about a topic\/company that represent opportunities for customers.<\/span><\/span><\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The duration of the format is 1 minute.<\/p>\n\n\n\t\t<div class=\"wp-block-getwid-custom-post-type s24-items-total-1 custom-post-type-brand has-layout-grid\">\n\t\t\t<div class=\"wp-block-getwid-custom-post-type__wrapper getwid-columns getwid-columns-3\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"wp-block-getwid-custom-post-type__post\">\n\t\t\t\t\t\t\t\n<a \n\thref=\"https:\/\/24oresystem.ilsole24ore.com\/en\/brands\/il-sole-24-ore-tv\/\" \n\n\t\n\ttitle=\"IlSole24OreTV\"\n\t\n\taria-label=\"IlSole24OreTV\"\n\n\tclass=\"entry-card post-6348 brand type-brand status-publish has-post-thumbnail hentry brand_category-24-ore-group brand_tag-tv-en\"\n\t>\t\n\t<div class=\"entry-image entry-logo\"><img loading=\"lazy\" decoding=\"async\" class=\"img-logo\" src=\"https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2025\/06\/logoTV.png\" alt=\"\" width=\"600\" height=\"332\" \/><\/div>\n\t<div class=\"flex-fill\">\n\t\t\n\t\t<h4 class=\"entry-title\">IlSole24OreTV<\/h4>\n\t\t\t\t\t\t\t\t<p class=\"entry-excerpt\">The television platform of Il Sole 24 ORE Group<\/p>\t\t\t<\/div>\n\t\n\t\t\t\t\t<div class=\"brand-tags\"><span class=\"brand-tag\">Tv<\/span><\/div>\t\t\n\t\n<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image image--portrait size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2025\/09\/BC_TV_5cosedasapere_1024x1024.png\" alt=\"\" class=\"wp-image-6599\" srcset=\"https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2025\/09\/BC_TV_5cosedasapere_1024x1024.png 1024w, https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2025\/09\/BC_TV_5cosedasapere_1024x1024-300x300.png 300w, https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2025\/09\/BC_TV_5cosedasapere_1024x1024-150x150.png 150w, https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2025\/09\/BC_TV_5cosedasapere_1024x1024-768x768.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns alignwide is-style-s24-bottom-border is-layout-flex wp-container-core-columns-is-layout-995f960e wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image image--portrait size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2025\/10\/BC_TV_alla-luce-del-sole_1024x1024.png\" alt=\"\" class=\"wp-image-6671\" srcset=\"https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2025\/10\/BC_TV_alla-luce-del-sole_1024x1024.png 1024w, https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2025\/10\/BC_TV_alla-luce-del-sole_1024x1024-300x300.png 300w, https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2025\/10\/BC_TV_alla-luce-del-sole_1024x1024-150x150.png 150w, https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2025\/10\/BC_TV_alla-luce-del-sole_1024x1024-768x768.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"gff573d483cd8\">Alla luce del Sole<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The video format gives a voice to companies that want to tell their success story through their people (e.g., the CEO and other company representatives) with a documentary style conceived and conducted by Gianluca Nicoletti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><span style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" data-mce-type=\"bookmark\" class=\"mce_SELRES_start\">\ufeff<\/span>Obiettivo<\/strong>:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">to tell in a short film the lives of men and women who, with commitment, have shaped brands and products that matter.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The duration of the format is 12 minutes.<\/p>\n\n\n\t\t<div class=\"wp-block-getwid-custom-post-type s24-items-total-1 custom-post-type-brand has-layout-grid\">\n\t\t\t<div class=\"wp-block-getwid-custom-post-type__wrapper getwid-columns getwid-columns-3\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"wp-block-getwid-custom-post-type__post\">\n\t\t\t\t\t\t\t\n<a \n\thref=\"https:\/\/24oresystem.ilsole24ore.com\/en\/brands\/il-sole-24-ore-tv\/\" \n\n\t\n\ttitle=\"IlSole24OreTV\"\n\t\n\taria-label=\"IlSole24OreTV\"\n\n\tclass=\"entry-card post-6348 brand type-brand status-publish has-post-thumbnail hentry brand_category-24-ore-group brand_tag-tv-en\"\n\t>\t\n\t<div class=\"entry-image entry-logo\"><img loading=\"lazy\" decoding=\"async\" class=\"img-logo\" src=\"https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2025\/06\/logoTV.png\" alt=\"\" width=\"600\" height=\"332\" \/><\/div>\n\t<div class=\"flex-fill\">\n\t\t\n\t\t<h4 class=\"entry-title\">IlSole24OreTV<\/h4>\n\t\t\t\t\t\t\t\t<p class=\"entry-excerpt\">The television platform of Il Sole 24 ORE Group<\/p>\t\t\t<\/div>\n\t\n\t\t\t\t\t<div class=\"brand-tags\"><span class=\"brand-tag\">Tv<\/span><\/div>\t\t\n\t\n<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Mondo Imprese Mondo Imprese is a branded content TV program that gives voice to companies that want to tell their [&hellip;]<\/p>\n","protected":false},"featured_media":6602,"parent":0,"menu_order":0,"template":"","brand_category":[20],"brand_tag":[173],"class_list":["post-6666","brandconnect","type-brandconnect","status-publish","has-post-thumbnail","hentry","brand_category-24-ore-group","brand_tag-tv-en"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Branded Content TV - 24 Ore System<\/title>\n<meta name=\"description\" content=\"Branded Content TV gives voice to companies that want to tell their success stories. 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