{"id":3094,"date":"2023-02-28T14:07:58","date_gmt":"2023-02-28T13:07:58","guid":{"rendered":"https:\/\/24oresystem.ilsole24ore.com\/brand-connect\/audio-content-strategy\/"},"modified":"2026-03-10T09:57:59","modified_gmt":"2026-03-10T08:57:59","slug":"audio-content-strategy","status":"publish","type":"brandconnect","link":"https:\/\/24oresystem.ilsole24ore.com\/en\/branded-content\/audio-content-strategy\/","title":{"rendered":"Audio Content Strategy"},"content":{"rendered":"\n<div class=\"wp-block-columns alignwide is-style-s24-bottom-border is-layout-flex wp-container-core-columns-is-layout-995f960e wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The 24 ORE Group, leader in quality information, has always had an internal media factory that produces podcasts and experiments with ever new forms of audio content. Thanks to its editorial expertise, it is able to inform, tell and build customized audio storytelling proposals, providing its Partners with innovative communication opportunities.<br\/>Audio language is crucial for building a complete and effective BRAND STORYTELLING. Within podcasts, the &#8220;content&#8221; is the centre of construction of a product capable of providing EDITORIAL QUALITY AND ENTERTAINMENT at the same time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Podcasts represent a new way of communicating in the digital age. Indeed, the audio content strategy encompasses all audio content available online. Podcasts are original content with a defined beginning and end. They are available on-demand via the internet. Podcasts are also commonly referred to as edited radio content. These are made available by broadcasters or streaming platforms. In Italy, approximately 12 million people listen to podcasts. This figure represents over a third of internet users.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Podcast audiences maintain a high level of engagement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Multi-device podcast consumption increases listening opportunities. This allows us to reach the most dynamic segments of the population. The Il Sole 24 Ore Group&#8217;s audio content strategy aims for a premium positioning. It consolidates its presence among the business community and expands its reach to different target audiences.<\/p>\n\n\n\n<div class=\"wp-block-group visible-en is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Mediakit<\/h3>\n\n\n\n<div class=\"wp-block-file\"><a id=\"wp-block-file--media-235edd15-e484-40d7-8758-097969e7c8d1\" href=\"https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/02\/OFFERTA-BRANDED-PODCAST-2026-11-february-EN.pdf\">OFFERTA BRANDED PODCAST 2026-11 february EN<\/a><a href=\"https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/02\/OFFERTA-BRANDED-PODCAST-2026-11-february-EN.pdf\" class=\"wp-block-file__button wp-element-button\" download=\"\" aria-describedby=\"wp-block-file--media-235edd15-e484-40d7-8758-097969e7c8d1\">Download<\/a><\/div>\n<\/div>\n\n\n\t\t<div class=\"wp-block-getwid-custom-post-type s24-items-total-0 custom-post-type-post has-layout-list\">\n\t\t\t<div class=\"wp-block-getwid-custom-post-type__wrapper\">\n\t\t\t\t<p>Nothing found.<\/p>\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\n\n\t\t<div class=\"wp-block-getwid-custom-post-type s24-items-total-2 custom-post-type-brand has-layout-grid\">\n\t\t\t<div class=\"wp-block-getwid-custom-post-type__wrapper getwid-columns getwid-columns-3\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"wp-block-getwid-custom-post-type__post\">\n\t\t\t\t\t\t\t\n<a \n\thref=\"https:\/\/24oresystem.ilsole24ore.com\/en\/brands\/ilsole24ore-com\/\" \n\n\t\n\ttitle=\"IlSole24ore.com\"\n\t\n\taria-label=\"IlSole24ore.com\"\n\n\tclass=\"entry-card text-center no-after post-3122 brand type-brand status-publish has-post-thumbnail hentry brand_category-24-ore-group brand_tag-digital-en brandconnect_category-5-things-to-know-digital brandconnect_category-advertising-content brandconnect_category-advertising-content-for-press-offices brandconnect_category-audio-content-strategy-en brandconnect_category-celebratory brandconnect_category-contest-online-en brandconnect_category-created-for brandconnect_category-created-for-en brandconnect_category-digital-files brandconnect_category-financial-education-month brandconnect_category-healthcare brandconnect_category-in-collaboration-with brandconnect_category-inclusion-diversity-en brandconnect_category-landing-page-en brandconnect_category-life-quality brandconnect_category-live-streams brandconnect_category-pnrr-en brandconnect_category-posts-and-direct-social-networks brandconnect_category-special-projects brandconnect_category-super-dossier-en brandconnect_category-sustainability brandconnect_category-telefisco-en brandconnect_category-video-forum-live brandconnect_category-video-series brandconnect_category-white-paper-en brandconnect_category-young-finance-en\"\n\t>\t\n\t<div class=\"entry-image entry-logo\"><img loading=\"lazy\" decoding=\"async\" class=\"img-logo\" src=\"https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/01\/sole-digital-alt.png\" alt=\"\" width=\"600\" height=\"332\" \/><\/div>\n\t<div class=\"flex-fill\">\n\t\t\n\t\t<h4 class=\"entry-title\">IlSole24ore.com<\/h4>\n\t\t\t<\/div>\n\t\n\t\n<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wp-block-getwid-custom-post-type__post\">\n\t\t\t\t\t\t\t\n<a \n\thref=\"https:\/\/24oresystem.ilsole24ore.com\/en\/brands\/radio-24\/\" \n\n\t\n\ttitle=\"Radio 24\"\n\t\n\taria-label=\"Radio 24\"\n\n\tclass=\"entry-card text-center no-after post-3085 brand type-brand status-publish has-post-thumbnail hentry brand_category-24-ore-group brand_tag-radio-en brandconnect_category-5-things-to-know brandconnect_category-a-solution-for-you brandconnect_category-audio-content-strategy-en brandconnect_category-financial-education-month brandconnect_category-healthcare brandconnect_category-life-quality brandconnect_category-save-the-date-en brandconnect_category-sustainability brandconnect_category-we-for-you brandconnect_category-wiki24-en\"\n\t>\t\n\t<div class=\"entry-image entry-logo\"><img loading=\"lazy\" decoding=\"async\" class=\"img-logo\" src=\"https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/02\/radio24.png\" alt=\"Radio 24 logo\" width=\"600\" height=\"332\" \/><\/div>\n\t<div class=\"flex-fill\">\n\t\t\n\t\t<h4 class=\"entry-title\">Radio 24<\/h4>\n\t\t\t<\/div>\n\t\n\t\n<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image image--portrait size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"1024\" src=\"https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2024\/06\/24orepodcast_2-650x1024.png\" alt=\"\" class=\"wp-image-4594\" srcset=\"https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2024\/06\/24orepodcast_2-650x1024.png 650w, https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2024\/06\/24orepodcast_2-190x300.png 190w, https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2024\/06\/24orepodcast_2-768x1210.png 768w, https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2024\/06\/24orepodcast_2-975x1536.png 975w, https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2024\/06\/24orepodcast_2-1299x2048.png 1299w, https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2024\/06\/24orepodcast_2.png 2019w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The 24 ORE Group, leader in quality information, has always had an internal media factory that produces podcasts and experiments [&hellip;]<\/p>\n","protected":false},"featured_media":2478,"parent":0,"menu_order":9,"template":"","brand_category":[20],"brand_tag":[82],"class_list":["post-3094","brandconnect","type-brandconnect","status-publish","has-post-thumbnail","hentry","brand_category-24-ore-group","brand_tag-multimedia-en"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Audio Content Strategy - 24 Ore System<\/title>\n<meta name=\"description\" content=\"Audio content strategy: the 24 ORE Group, leader in quality information, has had a media factory within it for years\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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