{"id":3089,"date":"2023-02-27T17:47:50","date_gmt":"2023-02-27T16:47:50","guid":{"rendered":"https:\/\/24oresystem.ilsole24ore.com\/brand-connect\/digital-branded-content\/"},"modified":"2023-08-28T15:19:59","modified_gmt":"2023-08-28T13:19:59","slug":"digital-branded-content","status":"publish","type":"brandconnect","link":"https:\/\/24oresystem.ilsole24ore.com\/en\/brand-connect\/digital-branded-content\/","title":{"rendered":"Digital Branded Content"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"g128a65177b4d\">Why choose a Branded Content project?<\/h2>\n\n<h4 class=\"wp-block-heading\" id=\"gcaf938e15c7f\">It generates more engagement<\/h4>\n\n<p class=\"wp-block-paragraph\">\u201cNative\u201d advertising content is a form of \u201cadvanced\u201d advertising based on storytelling. It does not interrupt the reading flow, it is put into context and it engages the consumer, because it provides additional information about a subject they are already interested in.<\/p>\n\n<h4 class=\"wp-block-heading\" id=\"ga039d9fbfb28\">It lets you reach your audience<\/h4>\n\n<p class=\"wp-block-paragraph\">The subject taken from the native advertising content is in line with the topics covered on the host website or section. Visitors are therefore targeted and will be led to think the content of the advert is relevant.<\/p>\n\n<h4 class=\"wp-block-heading\" id=\"gf7f787559b7a\">It improves the brand image and brand awareness<\/h4>\n\n<p class=\"wp-block-paragraph\">Native advertising content increases familiarity with the brand, because it uses engaging storytelling that inspires confidence. The brand can talk to the consumers of its products\/services and provide additional information on a subject they are already interested in.<\/p>\n\n<div class=\"wp-block-getwid-table-of-contents is-style-default\"><ul class=\"wp-block-getwid-table-of-contents__list\"><li><a href=\"#g8890bb6599d1\">Created for<\/a><\/li><li><a href=\"#g22f5120d89da\">Advertising content<\/a><\/li><li><a href=\"#g1a00abc6e7ee\">Landing Pages<\/a><\/li><li><a href=\"#g15434448ba7c\">Branded Videos<\/a><\/li><\/ul><\/div>\n\n<div class=\"wp-block-columns alignwide is-style-s24-bottom-border is-layout-flex wp-container-core-columns-is-layout-995f960e wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"g8890bb6599d1\">Created for<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It is created to put the brand at the centre of a story to be built together. The client identifies a particularly unique topic that they want to address in an article produced by our employees through the material the client provides, therefore creating relevant and newsworthy \u201cbranded\u201d content. The article will be published on a feed, in the most appropriate section or in a Sponsored Dossier and will feature the running headline \u201cCreated for Client Name\u201d.<\/p>\n\n\n\n<ul class=\"is-style-s24-huge wp-block-list\">\n<li>Integrated layout.<\/li>\n\n\n\n<li>High brand endorsement.<\/li>\n\n\n\n<li>Strong editorial characterisation of the content.<\/li>\n<\/ul>\n\n\n\t\t<div class=\"wp-block-getwid-custom-post-type s24-items-total-0 custom-post-type-post has-layout-list\">\n\t\t\t<div class=\"wp-block-getwid-custom-post-type__wrapper\">\n\t\t\t\t<p>Nothing found.<\/p>\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\n\n\t\t<div class=\"wp-block-getwid-custom-post-type s24-items-total-1 custom-post-type-brand has-layout-grid\">\n\t\t\t<div class=\"wp-block-getwid-custom-post-type__wrapper getwid-columns getwid-columns-3\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"wp-block-getwid-custom-post-type__post\">\n\t\t\t\t\t\t\t\n<a \n\thref=\"https:\/\/24oresystem.ilsole24ore.com\/en\/brands\/ilsole24ore-com\/\" \n\n\t\n\ttitle=\"IlSole24ore.com\"\n\t\n\taria-label=\"IlSole24ore.com\"\n\n\tclass=\"entry-card text-center no-after post-3122 brand type-brand status-publish has-post-thumbnail hentry brand_category-24-ore-group brand_tag-digital-en brandconnect_category-5-things-to-know-digital brandconnect_category-advertising-content brandconnect_category-advertising-content-for-press-offices brandconnect_category-audio-content-strategy-en brandconnect_category-celebratory brandconnect_category-contest-online-en brandconnect_category-created-for brandconnect_category-created-for-en brandconnect_category-digital-files brandconnect_category-financial-education-month brandconnect_category-healthcare brandconnect_category-in-collaboration-with brandconnect_category-inclusion-diversity-en brandconnect_category-landing-page-en brandconnect_category-life-quality brandconnect_category-live-streams brandconnect_category-pnrr-en brandconnect_category-posts-and-direct-social-networks brandconnect_category-special-projects brandconnect_category-super-dossier-en brandconnect_category-sustainability brandconnect_category-telefisco-en brandconnect_category-video-forum-live brandconnect_category-video-series brandconnect_category-white-paper-en brandconnect_category-young-finance-en\"\n\t>\t\n\t<div class=\"entry-image entry-logo\"><img loading=\"lazy\" decoding=\"async\" class=\"img-logo\" src=\"https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/01\/sole-digital-alt.png\" alt=\"\" width=\"600\" height=\"332\" \/><\/div>\n\t<div class=\"flex-fill\">\n\t\t\n\t\t<h4 class=\"entry-title\">IlSole24ore.com<\/h4>\n\t\t\t<\/div>\n\t\n\t\n<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image image--portrait size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/03\/brandconnect_creatoper-1024x1024.png\" alt=\"\" class=\"wp-image-1215\" srcset=\"https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/03\/brandconnect_creatoper-1024x1024.png 1024w, https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/03\/brandconnect_creatoper-300x300.png 300w, https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/03\/brandconnect_creatoper-150x150.png 150w, https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/03\/brandconnect_creatoper-768x768.png 768w, https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/03\/brandconnect_creatoper.png 1040w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns alignwide is-style-s24-bottom-border is-layout-flex wp-container-core-columns-is-layout-995f960e wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image image--portrait size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/03\/brandconnect_contenutopubblicitario-1024x1024.png\" alt=\"\" class=\"wp-image-1217\" srcset=\"https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/03\/brandconnect_contenutopubblicitario-1024x1024.png 1024w, https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/03\/brandconnect_contenutopubblicitario-300x300.png 300w, https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/03\/brandconnect_contenutopubblicitario-150x150.png 150w, https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/03\/brandconnect_contenutopubblicitario-768x768.png 768w, https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/03\/brandconnect_contenutopubblicitario.png 1040w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"g22f5120d89da\">Advertising content.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This product offers the client a space put into context in terms of the layout where they can publish their own promotional content. The message is purely about the product\/service or brand and does not use any editorial characterisation. The advertising content only uses brand endorsement through the highly integrated layout with the editorial product.<\/p>\n\n\n\n<ul class=\"is-style-s24-huge wp-block-list\">\n<li>Integrated layout.<\/li>\n\n\n\n<li>Integration into the editorial context.<\/li>\n\n\n\n<li>No editorial characterisation of the content.<\/li>\n<\/ul>\n\n\n\t\t<div class=\"wp-block-getwid-custom-post-type s24-items-total-0 custom-post-type-post has-layout-list\">\n\t\t\t<div class=\"wp-block-getwid-custom-post-type__wrapper\">\n\t\t\t\t<p>Nothing found.<\/p>\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\n\n\t\t<div class=\"wp-block-getwid-custom-post-type s24-items-total-1 custom-post-type-brand has-layout-grid\">\n\t\t\t<div class=\"wp-block-getwid-custom-post-type__wrapper getwid-columns getwid-columns-3\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"wp-block-getwid-custom-post-type__post\">\n\t\t\t\t\t\t\t\n<a \n\thref=\"https:\/\/24oresystem.ilsole24ore.com\/en\/brands\/ilsole24ore-com\/\" \n\n\t\n\ttitle=\"IlSole24ore.com\"\n\t\n\taria-label=\"IlSole24ore.com\"\n\n\tclass=\"entry-card text-center no-after post-3122 brand type-brand status-publish has-post-thumbnail hentry brand_category-24-ore-group brand_tag-digital-en brandconnect_category-5-things-to-know-digital brandconnect_category-advertising-content brandconnect_category-advertising-content-for-press-offices brandconnect_category-audio-content-strategy-en brandconnect_category-celebratory brandconnect_category-contest-online-en brandconnect_category-created-for brandconnect_category-created-for-en brandconnect_category-digital-files brandconnect_category-financial-education-month brandconnect_category-healthcare brandconnect_category-in-collaboration-with brandconnect_category-inclusion-diversity-en brandconnect_category-landing-page-en brandconnect_category-life-quality brandconnect_category-live-streams brandconnect_category-pnrr-en brandconnect_category-posts-and-direct-social-networks brandconnect_category-special-projects brandconnect_category-super-dossier-en brandconnect_category-sustainability brandconnect_category-telefisco-en brandconnect_category-video-forum-live brandconnect_category-video-series brandconnect_category-white-paper-en brandconnect_category-young-finance-en\"\n\t>\t\n\t<div class=\"entry-image entry-logo\"><img loading=\"lazy\" decoding=\"async\" class=\"img-logo\" src=\"https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/01\/sole-digital-alt.png\" alt=\"\" width=\"600\" height=\"332\" \/><\/div>\n\t<div class=\"flex-fill\">\n\t\t\n\t\t<h4 class=\"entry-title\">IlSole24ore.com<\/h4>\n\t\t\t<\/div>\n\t\n\t\n<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n<\/div>\n\n<div class=\"wp-block-columns alignwide is-style-s24-bottom-border is-layout-flex wp-container-core-columns-is-layout-995f960e wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"g1a00abc6e7ee\">Landing Pages<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This product offers the client a space put into context in terms of the layout where they can publish their own promotional content. The message is purely about the product\/service or brand and does not use any editorial characterisation. The advertising content only uses brand endorsement through the highly integrated layout with the editorial product.<\/p>\n\n\n\n<ul class=\"is-style-s24-huge wp-block-list\">\n<li>Integrated layout.<\/li>\n\n\n\n<li>Message about the product\/service or brand.<\/li>\n\n\n\n<li>No editorial characterisation.<\/li>\n<\/ul>\n\n\n\t\t<div class=\"wp-block-getwid-custom-post-type s24-items-total-0 custom-post-type-post has-layout-list\">\n\t\t\t<div class=\"wp-block-getwid-custom-post-type__wrapper\">\n\t\t\t\t<p>Nothing found.<\/p>\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\n\n\t\t<div class=\"wp-block-getwid-custom-post-type s24-items-total-3 custom-post-type-brand has-layout-grid\">\n\t\t\t<div class=\"wp-block-getwid-custom-post-type__wrapper getwid-columns getwid-columns-3\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"wp-block-getwid-custom-post-type__post\">\n\t\t\t\t\t\t\t\n<a \n\thref=\"https:\/\/24oresystem.ilsole24ore.com\/en\/brands\/ilsole24ore-com\/\" \n\n\t\n\ttitle=\"IlSole24ore.com\"\n\t\n\taria-label=\"IlSole24ore.com\"\n\n\tclass=\"entry-card text-center no-after post-3122 brand type-brand status-publish has-post-thumbnail hentry brand_category-24-ore-group brand_tag-digital-en brandconnect_category-5-things-to-know-digital brandconnect_category-advertising-content brandconnect_category-advertising-content-for-press-offices brandconnect_category-audio-content-strategy-en brandconnect_category-celebratory brandconnect_category-contest-online-en brandconnect_category-created-for brandconnect_category-created-for-en brandconnect_category-digital-files brandconnect_category-financial-education-month brandconnect_category-healthcare brandconnect_category-in-collaboration-with brandconnect_category-inclusion-diversity-en brandconnect_category-landing-page-en brandconnect_category-life-quality brandconnect_category-live-streams brandconnect_category-pnrr-en brandconnect_category-posts-and-direct-social-networks brandconnect_category-special-projects brandconnect_category-super-dossier-en brandconnect_category-sustainability brandconnect_category-telefisco-en brandconnect_category-video-forum-live brandconnect_category-video-series brandconnect_category-white-paper-en brandconnect_category-young-finance-en\"\n\t>\t\n\t<div class=\"entry-image entry-logo\"><img loading=\"lazy\" decoding=\"async\" class=\"img-logo\" src=\"https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/01\/sole-digital-alt.png\" alt=\"\" width=\"600\" height=\"332\" \/><\/div>\n\t<div class=\"flex-fill\">\n\t\t\n\t\t<h4 class=\"entry-title\">IlSole24ore.com<\/h4>\n\t\t\t<\/div>\n\t\n\t\n<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wp-block-getwid-custom-post-type__post\">\n\t\t\t\t\t\t\t\n<a \n\thref=\"https:\/\/24oresystem.ilsole24ore.com\/en\/brands\/famigliacristiana-it\/\" \n\n\t\n\ttitle=\"FamigliaCristiana.it\"\n\t\n\taria-label=\"FamigliaCristiana.it\"\n\n\tclass=\"entry-card text-center no-after post-3117 brand type-brand status-publish has-post-thumbnail hentry brand_category-premium-italy brand_tag-digital-en brandconnect_category-landing-page-en brandconnect_category-post-story-social-en brandconnect_category-textual-native\"\n\t>\t\n\t<div class=\"entry-image entry-logo\"><img loading=\"lazy\" decoding=\"async\" class=\"img-logo\" src=\"https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/02\/famigliacristiana.png\" alt=\"\" width=\"600\" height=\"332\" \/><\/div>\n\t<div class=\"flex-fill\">\n\t\t\n\t\t<h4 class=\"entry-title\">FamigliaCristiana.it<\/h4>\n\t\t\t<\/div>\n\t\n\t\n<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wp-block-getwid-custom-post-type__post\">\n\t\t\t\t\t\t\t\n<a \n\thref=\"https:\/\/24oresystem.ilsole24ore.com\/en\/brands\/greenme\/\" \n\n\t\n\ttitle=\"GreenMe.it\"\n\t\n\taria-label=\"GreenMe.it\"\n\n\tclass=\"entry-card text-center no-after post-3114 brand type-brand status-publish has-post-thumbnail hentry brand_category-premium-italy brand_tag-digital-en brandconnect_category-landing-page-en brandconnect_category-live-en brandconnect_category-post-story-social-en brandconnect_category-textual-native\"\n\t>\t\n\t<div class=\"entry-image entry-logo\"><img loading=\"lazy\" decoding=\"async\" class=\"img-logo\" src=\"https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/02\/greenme.png\" alt=\"\" width=\"600\" height=\"332\" \/><\/div>\n\t<div class=\"flex-fill\">\n\t\t\n\t\t<h4 class=\"entry-title\">GreenMe.it<\/h4>\n\t\t\t<\/div>\n\t\n\t\n<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image image--portrait size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/03\/brandconnect_landingpage-1024x1024.png\" alt=\"\" class=\"wp-image-1219\" srcset=\"https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/03\/brandconnect_landingpage-1024x1024.png 1024w, https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/03\/brandconnect_landingpage-300x300.png 300w, https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/03\/brandconnect_landingpage-150x150.png 150w, https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/03\/brandconnect_landingpage-768x768.png 768w, https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/03\/brandconnect_landingpage.png 1040w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns alignwide is-style-s24-bottom-border is-layout-flex wp-container-core-columns-is-layout-995f960e wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image image--portrait size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/03\/brandconnect_brandedvideo-1024x1024.png\" alt=\"\" class=\"wp-image-1221\" srcset=\"https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/03\/brandconnect_brandedvideo-1024x1024.png 1024w, https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/03\/brandconnect_brandedvideo-300x300.png 300w, https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/03\/brandconnect_brandedvideo-150x150.png 150w, https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/03\/brandconnect_brandedvideo-768x768.png 768w, https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/03\/brandconnect_brandedvideo.png 1040w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"g15434448ba7c\">Branded Videos<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The speed and quality of Factory Videos by our editors allows us to produce branded videos for clients that can range from tutorials to videos explaining a topic\/service\/product right up to interviews; branded videos can be produced by reworking the material provided by the client or by getting the Factory to make the content from scratch. Possibility of organising and distributing branded videos in newspapers as well as on the social media platforms the client is interested in.<\/p>\n\n\n\n<ul class=\"is-style-s24-huge wp-block-list\">\n<li>The Factory\u2019s speed and quality.<\/li>\n\n\n\n<li>A wide choice of products.<\/li>\n\n\n\n<li>Social media versions on platforms of interest.<\/li>\n<\/ul>\n\n\n\t\t<div class=\"wp-block-getwid-custom-post-type s24-items-total-1 custom-post-type-post has-layout-list\">\n\t\t\t<div class=\"wp-block-getwid-custom-post-type__wrapper\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"wp-block-getwid-custom-post-type__post\">\n\t\t\t\t\t\t\t\n<a \n\thref=\"https:\/\/24oresystem.ilsole24ore.com\/en\/vodafone-business-lab\/\" \n\n\ttitle=\"Vodafone Business Lab\"\n\n\taria-label=\"Vodafone Business Lab\"\n\n\tclass=\"entry-card no-after post-3902 post type-post status-publish format-standard has-post-thumbnail hentry category-case-history-en brandconnect_category-branded-video-en\"\n\t\n\t>\t\n\t\t\n\t<div class=\"entry-text flex-fill\">\n\t\t<time class=\"ct-meta-element-date entry-date\">4 December 2023<\/time>\n\t\t<h4 class=\"entry-title\">Vodafone Business Lab<\/h4>\n\t\t\t\t\t<p class=\"entry-excerpt\">A cross-media project created by Brand Connect for VODAFONE BUSINESS.<\/p>\t\t\n\t\t\n\t<\/div>\n\n\n<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\n\n\t\t<div class=\"wp-block-getwid-custom-post-type s24-items-total-0 custom-post-type-brand has-layout-grid\">\n\t\t\t<div class=\"wp-block-getwid-custom-post-type__wrapper getwid-columns getwid-columns-3\">\n\t\t\t\t<p>Nothing found.<\/p>\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n<\/div>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why choose a Branded Content project? It generates more engagement \u201cNative\u201d advertising content is a form of \u201cadvanced\u201d advertising based [&hellip;]<\/p>\n","protected":false},"featured_media":2567,"parent":0,"menu_order":5,"template":"","brand_category":[20],"brand_tag":[26],"class_list":["post-3089","brandconnect","type-brandconnect","status-publish","has-post-thumbnail","hentry","brand_category-24-ore-group","brand_tag-digital-en"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital Branded Content - 24 Ore System<\/title>\n<meta name=\"description\" content=\"Why choose a Branded Content project? It generates more engagement \u201cNative\u201d advertising content is a form of \u201cadvanced\u201d advertising based on storytelling.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/24oresystem.ilsole24ore.com\/en\/brand-connect\/digital-branded-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Branded Content - 24 Ore System\" \/>\n<meta property=\"og:description\" content=\"Why choose a Branded Content project? 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