{"id":3088,"date":"2023-02-28T14:12:53","date_gmt":"2023-02-28T13:12:53","guid":{"rendered":"https:\/\/24oresystem.ilsole24ore.com\/brand-connect\/podcast-branded-content\/"},"modified":"2024-11-04T10:04:07","modified_gmt":"2024-11-04T09:04:07","slug":"podcast-branded-content","status":"publish","type":"brandconnect","link":"https:\/\/24oresystem.ilsole24ore.com\/en\/branded-content\/podcast-branded-content\/","title":{"rendered":"Podcast Branded Content"},"content":{"rendered":"\n<div class=\"wp-block-columns alignwide is-style-s24-bottom-border is-layout-flex wp-container-core-columns-is-layout-995f960e wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">The podcast, a content strategy tool<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Based on initiatives of interest or values of the brand, they are built with the client for the client. A product designed and created through a complete consultancy approach, which is produced and distributed on the 24 ORE Group properties and on the main audio distribution platforms.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br\/>Branded podcasts can be developed in two different ways:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c<strong>Created for<\/strong>\u201d intended for those brands willing to talk about themselves through quality insights and content of editorial relevance. A storytelling that recalls the values \u200b\u200bof the Brand involved which are combined with the authoritativeness of the distinctive contents produced by the editorial staff of Radio 24 and Il Sole 24 Ore. The inclusion of the brand in audio takes place through a quote at the beginning and at the end of the Podcast. The product is distributed on the website and platforms of Radio 24 and Sole 24 Ore and promoted through a cross-media communication campaign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a0&#13;\n&#13;\n\u201c<strong>24 ORE PODCAST by Brand Connect<\/strong>\u201d a product that narrates the values \u200b\u200bof the brand through authorial work entrusted to the expertise of the MEDIA FACTORY of 24 ORE System with the aim to create 100% tailor made content for a client. A new dimension of corporate storytelling &#8211; to transform company values \u200b\u200band initiatives into authoritative and compelling stories, quoting scenarios, case histories and opinion leaders in a direct way. Distributed on the main audio streaming platforms, by the 24Ore Podcast channels powered by BRAND CONNECT and directly on clients\u2019 channels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>24 ORE PODCAST by Brand Connect<\/em><\/strong><br\/>CASE HISTORY &#8211; PODCAST POWERED BY BRAND CONNECT PER BANCA MEDIOLANUM <a href=\"https:\/\/24orepodcastbrandconnect.it\/it\/la-via-virtuosa-del-risparmio\/\">&#8220;LA VIA VIRTUOSA DEL RISPARMIO&#8221;<\/a><br\/>CASE HISTORY PODCAST POWERED BY BRAND CONNECT &#8220;<a href=\"https:\/\/24oresystem.ilsole24ore.com\/it\/podcast\/dalla-a-alla-i\/\">DALLA A ALLA I. SCOPRI COME L&#8217;AI STA CAMBIANDO E CAMBIERA&#8217; IL TUO MONDO<\/a>&#8221; <br\/>CASE HISTORY PODCAST POWERED BY BRAND CONNECT per UNICREDIT <a href=\"https:\/\/24oresystem.ilsole24ore.com\/it\/podcast\/sfide-dimpresa\/\">\u201cSFIDE D\u2019IMPRESA \u2013 GLI ESPERTI A CONFRONTO\u201d <\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Podcast creato per RADIO24<\/strong><br\/>CASE HISTORY \u2013 PODCAST CREATO PER TIM <a href=\"https:\/\/www.radio24.ilsole24ore.com\/podcast-branded\/ritratti-di-futuro-i-nuovi-orizzonti-del-5g\">\u201cRITRATTI DI FUTURO \u2013 I NUOVI ORIZZONTI DEL 5G\u201d<\/a><br\/>CASE HISTORY \u2013 PODCAST CREATO PER ENI <a href=\"https:\/\/www.radio24.ilsole24ore.com\/podcast-branded\/sei-passi-per-il-domani\">\u201cSEI PASSI PER IL DOMANI\u201d<\/a><br\/>CASE HISTORY \u2013 PODCAST CREATO PER ENTE TURISMO SVIZZERA <a href=\"https:\/\/www.radio24.ilsole24ore.com\/podcast-branded\/senti-che-svizzera\">\u201cSENTI CHE SVIZZERA!\u201d<\/a><br\/><strong>Podcast creato per Ilsole24ore.com<\/strong><br\/>CASE HISTORY \u2013 PODCAST CREATO PER ITALIANA ASSICURAZIONI <a href=\"https:\/\/podcast.ilsole24ore.com\/serie\/i-casi-vita-AEB3kfV\">\u201cI CASI DELLA VITA\u201d<\/a><br\/>CASE HISTORY \u2013 POCAST CREATO PER WIDIBA <a href=\"https:\/\/podcast.ilsole24ore.com\/serie\/presente-scuola-educazione-finanziaria-AD2Oyd8\">\u201cPRESENTE! A SCUOLA DI EDUCAZIONE FINANZIARIA\u201d<\/a><br\/>CASE HISTORY \u2013 PODCAST CREATO PER FUJIFILM <a href=\"https:\/\/podcast.ilsole24ore.com\/serie\/la-salute-domani-ADcemjSB\">\u201cLA SALUTE DI DOMANI\u201d<\/a><br\/>CASE HISTORY \u2013 PODCAST IN COLLABORAZIONE CON VODAFONE <a href=\"https:\/\/podcast.ilsole24ore.com\/serie\/donne-futuro-2-AEPRH9j\">\u201cDONNE DEL FUTURO 2\u201d<\/a><\/p>\n\n\n\t\t<div class=\"wp-block-getwid-custom-post-type s24-items-total-0 custom-post-type-post has-layout-list\">\n\t\t\t<div class=\"wp-block-getwid-custom-post-type__wrapper\">\n\t\t\t\t<p>Nothing found.<\/p>\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\n\n\t\t<div class=\"wp-block-getwid-custom-post-type s24-items-total-0 custom-post-type-brand has-layout-grid\">\n\t\t\t<div class=\"wp-block-getwid-custom-post-type__wrapper getwid-columns getwid-columns-3\">\n\t\t\t\t<p>Nothing found.<\/p>\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image image--portrait size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"2314\" src=\"https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/02\/BCpodcastBC_prod_1024x2314_agg-241031.png\" alt=\"\" class=\"wp-image-4806\" srcset=\"https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/02\/BCpodcastBC_prod_1024x2314_agg-241031.png 1024w, https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/02\/BCpodcastBC_prod_1024x2314_agg-241031-133x300.png 133w, https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/02\/BCpodcastBC_prod_1024x2314_agg-241031-453x1024.png 453w, https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/02\/BCpodcastBC_prod_1024x2314_agg-241031-768x1736.png 768w, https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/02\/BCpodcastBC_prod_1024x2314_agg-241031-680x1536.png 680w, https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/02\/BCpodcastBC_prod_1024x2314_agg-241031-906x2048.png 906w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The podcast, a content strategy tool Based on initiatives of interest or values of the brand, they are built with [&hellip;]<\/p>\n","protected":false},"featured_media":2575,"parent":0,"menu_order":10,"template":"","brand_category":[20],"brand_tag":[26],"class_list":["post-3088","brandconnect","type-brandconnect","status-publish","has-post-thumbnail","hentry","brand_category-24-ore-group","brand_tag-digital-en"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Podcast Branded Content - 24 Ore System<\/title>\n<meta name=\"description\" content=\"The podcast, a content strategy tool Based on initiatives of interest or values of the brand, they are built with the client for the client. 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