{"id":3010,"date":"2023-02-28T15:05:40","date_gmt":"2023-02-28T14:05:40","guid":{"rendered":"https:\/\/24oresystem.ilsole24ore.com\/brand-connect\/radio-branded-content\/"},"modified":"2023-08-28T15:11:48","modified_gmt":"2023-08-28T13:11:48","slug":"radio-branded-content","status":"publish","type":"brandconnect","link":"https:\/\/24oresystem.ilsole24ore.com\/en\/branded-content\/radio-branded-content\/","title":{"rendered":"Radio Branded Content"},"content":{"rendered":"\n<div class=\"wp-block-getwid-table-of-contents is-style-default\"><ul class=\"wp-block-getwid-table-of-contents__list\"><li><a href=\"#gcdcf8ba022fc\">WIKI24<\/a><\/li><li><a href=\"#gff573d483cd8\">Us for you<\/a><\/li><li><a href=\"#gff573d483cd8\">A solution for you<\/a><\/li><li><a href=\"#gff573d483cd8\">Save the date<\/a><\/li><li><a href=\"#gff573d483cd8\">5 things to know<\/a><\/li><\/ul><\/div>\n\n<div class=\"wp-block-columns alignwide is-style-s24-bottom-border is-layout-flex wp-container-core-columns-is-layout-995f960e wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"gcdcf8ba022fc\">WIKI24<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This is a particularly high-impact and effective initiative to engage the audience and to raise awareness about the client\u2019s topics of interest:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wiki 24, the words of a changing world, is a tool for anyone who wants to establish themselves as a special point of reference for the audience of their sector <strong>while sharing their brand and <\/strong>making<strong> a \u201cpublic service <\/strong>of information for users\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This format helps give a voice directly to the client, who will be able to explain, through their selected experts, the company\u2019s key concepts and its importance in the relevant sector.<\/p>\n\n\n\n<ul class=\"is-style-s24-huge wp-block-list\">\n<li>Topics chosen by the client<\/li>\n\n\n\n<li>An information service<\/li>\n\n\n\n<li>The client in their own words<\/li>\n<\/ul>\n\n\n\t\t<div class=\"wp-block-getwid-custom-post-type s24-items-total-0 custom-post-type-post has-layout-list\">\n\t\t\t<div class=\"wp-block-getwid-custom-post-type__wrapper\">\n\t\t\t\t<p>Nothing found.<\/p>\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\n\n\t\t<div class=\"wp-block-getwid-custom-post-type s24-items-total-1 custom-post-type-brand has-layout-grid\">\n\t\t\t<div class=\"wp-block-getwid-custom-post-type__wrapper getwid-columns getwid-columns-3\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"wp-block-getwid-custom-post-type__post\">\n\t\t\t\t\t\t\t\n<a \n\thref=\"https:\/\/24oresystem.ilsole24ore.com\/en\/brands\/radio-24\/\" \n\n\t\n\ttitle=\"Radio 24\"\n\t\n\taria-label=\"Radio 24\"\n\n\tclass=\"entry-card text-center no-after post-3085 brand type-brand status-publish has-post-thumbnail hentry brand_category-24-ore-group brand_tag-radio-en brandconnect_category-5-things-to-know brandconnect_category-a-solution-for-you brandconnect_category-audio-content-strategy-en brandconnect_category-financial-education-month brandconnect_category-healthcare brandconnect_category-life-quality brandconnect_category-save-the-date-en brandconnect_category-sustainability brandconnect_category-we-for-you brandconnect_category-wiki24-en\"\n\t>\t\n\t<div class=\"entry-image entry-logo\"><img loading=\"lazy\" decoding=\"async\" class=\"img-logo\" src=\"https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/02\/radio24.png\" alt=\"Radio 24 logo\" width=\"600\" height=\"332\" \/><\/div>\n\t<div class=\"flex-fill\">\n\t\t\n\t\t<h4 class=\"entry-title\">Radio 24<\/h4>\n\t\t\t<\/div>\n\t\n\t\n<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/24oresystem.ilsole24ore.com\/wp-content\/themes\/24oresystem\/assets\/images\/brandconnect-item.png\" alt=\"\" class=\"wp-image-304\"\/><\/figure>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns alignwide is-style-s24-bottom-border is-layout-flex wp-container-core-columns-is-layout-995f960e wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/24oresystem.ilsole24ore.com\/wp-content\/themes\/24oresystem\/assets\/images\/brandconnect-item.png\" alt=\"\" class=\"wp-image-304\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"gff573d483cd8\">Us for you<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>\u201cUs for You\u201d <\/strong>(Noi per Voi) special project is aimed at creating a <strong>process of in-depth analysis on the client\u2019s topics of interest.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We organise the creation of 3 daily appointments, when <strong>an expert selected by the client will get the chance to answer the most frequently asked questions<\/strong> by Radio 24 listeners.<\/p>\n\n\n\n<ul class=\"is-style-s24-huge wp-block-list\">\n<li>In-depth analysis<\/li>\n\n\n\n<li>Authoritative information<\/li>\n\n\n\n<li>Direct communication<\/li>\n<\/ul>\n\n\n\t\t<div class=\"wp-block-getwid-custom-post-type s24-items-total-0 custom-post-type-post has-layout-list\">\n\t\t\t<div class=\"wp-block-getwid-custom-post-type__wrapper\">\n\t\t\t\t<p>Nothing found.<\/p>\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\n\n\t\t<div class=\"wp-block-getwid-custom-post-type s24-items-total-1 custom-post-type-brand has-layout-grid\">\n\t\t\t<div class=\"wp-block-getwid-custom-post-type__wrapper getwid-columns getwid-columns-3\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"wp-block-getwid-custom-post-type__post\">\n\t\t\t\t\t\t\t\n<a \n\thref=\"https:\/\/24oresystem.ilsole24ore.com\/en\/brands\/radio-24\/\" \n\n\t\n\ttitle=\"Radio 24\"\n\t\n\taria-label=\"Radio 24\"\n\n\tclass=\"entry-card text-center no-after post-3085 brand type-brand status-publish has-post-thumbnail hentry brand_category-24-ore-group brand_tag-radio-en brandconnect_category-5-things-to-know brandconnect_category-a-solution-for-you brandconnect_category-audio-content-strategy-en brandconnect_category-financial-education-month brandconnect_category-healthcare brandconnect_category-life-quality brandconnect_category-save-the-date-en brandconnect_category-sustainability brandconnect_category-we-for-you brandconnect_category-wiki24-en\"\n\t>\t\n\t<div class=\"entry-image entry-logo\"><img loading=\"lazy\" decoding=\"async\" class=\"img-logo\" src=\"https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/02\/radio24.png\" alt=\"Radio 24 logo\" width=\"600\" height=\"332\" \/><\/div>\n\t<div class=\"flex-fill\">\n\t\t\n\t\t<h4 class=\"entry-title\">Radio 24<\/h4>\n\t\t\t<\/div>\n\t\n\t\n<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n<\/div>\n\n<div class=\"wp-block-columns alignwide is-style-s24-bottom-border is-layout-flex wp-container-core-columns-is-layout-995f960e wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"gff573d483cd8\">A solution for you<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This project involves the creation of <strong>60\u2019\u2019 advertorials<\/strong>, <strong>created with valued information<\/strong>, so they are perfectly in keeping with Radio 24\u2019s editorial line.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In the first part, the target audience describes itself (a professional, a manager, a craftsman, etc.) and indicates the problem to be resolved (e.g.: clarity about the costs of supplies for their shop, server security for their company, etc.);<\/li>\n\n\n\n<li>in the second part, the speaker\u2019s voice indicates the company, the product and the tailor-made solution;<\/li>\n\n\n\n<li>at the end, a final section invites people to visit the dedicated website to listen again to the appointments or to get in direct contact with the company.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>\u201cA solution for you\u201d <\/strong>(Una soluzione per te) special project is aimed at creating a direct link between need and solution, giving the possibility:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>directly to the <strong>target audience<\/strong> (a person, a professional category, a company, etc.) to <strong>express their needs and problems to be resolved;<\/strong><\/li>\n\n\n\n<li>to the <strong>client<\/strong> to establish themselves as a company that can <strong>provide effective, tailor-made solutions for real needs.<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"is-style-s24-huge wp-block-list\">\n<li>Advertorials<\/li>\n\n\n\n<li>Information for the relevant target audience<\/li>\n\n\n\n<li>Offering real solutions<\/li>\n<\/ul>\n\n\n\t\t<div class=\"wp-block-getwid-custom-post-type s24-items-total-0 custom-post-type-post has-layout-list\">\n\t\t\t<div class=\"wp-block-getwid-custom-post-type__wrapper\">\n\t\t\t\t<p>Nothing found.<\/p>\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\n\n\t\t<div class=\"wp-block-getwid-custom-post-type s24-items-total-1 custom-post-type-brand has-layout-grid\">\n\t\t\t<div class=\"wp-block-getwid-custom-post-type__wrapper getwid-columns getwid-columns-3\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"wp-block-getwid-custom-post-type__post\">\n\t\t\t\t\t\t\t\n<a \n\thref=\"https:\/\/24oresystem.ilsole24ore.com\/en\/brands\/radio-24\/\" \n\n\t\n\ttitle=\"Radio 24\"\n\t\n\taria-label=\"Radio 24\"\n\n\tclass=\"entry-card text-center no-after post-3085 brand type-brand status-publish has-post-thumbnail hentry brand_category-24-ore-group brand_tag-radio-en brandconnect_category-5-things-to-know brandconnect_category-a-solution-for-you brandconnect_category-audio-content-strategy-en brandconnect_category-financial-education-month brandconnect_category-healthcare brandconnect_category-life-quality brandconnect_category-save-the-date-en brandconnect_category-sustainability brandconnect_category-we-for-you brandconnect_category-wiki24-en\"\n\t>\t\n\t<div class=\"entry-image entry-logo\"><img loading=\"lazy\" decoding=\"async\" class=\"img-logo\" src=\"https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/02\/radio24.png\" alt=\"Radio 24 logo\" width=\"600\" height=\"332\" \/><\/div>\n\t<div class=\"flex-fill\">\n\t\t\n\t\t<h4 class=\"entry-title\">Radio 24<\/h4>\n\t\t\t<\/div>\n\t\n\t\n<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/24oresystem.ilsole24ore.com\/wp-content\/themes\/24oresystem\/assets\/images\/brandconnect-item.png\" alt=\"\" class=\"wp-image-304\"\/><\/figure>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns alignwide is-style-s24-bottom-border is-layout-flex wp-container-core-columns-is-layout-995f960e wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/24oresystem.ilsole24ore.com\/wp-content\/themes\/24oresystem\/assets\/images\/brandconnect-item.png\" alt=\"\" class=\"wp-image-304\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"gff573d483cd8\">Save the date<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This is the Radio 24 format that lets you broadly describe the reasons and topics of an event:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>the goal of the <strong>pre-event communication <\/strong>will be to inform the audience about the event itself and its reason why (to \u201csave the date\u201d in other words);<\/li>\n\n\n\n<li>the <strong>post-event communication <\/strong>will let the organiser of the event focus on any interesting aspects that emerged and talk about the success of the event.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This project involves setting up<strong> different appointments, created with valued information<\/strong>, so they are perfectly in keeping with Radio 24\u2019s editorial line.<\/p>\n\n\n\n<ul class=\"is-style-s24-huge wp-block-list\">\n<li>Providing information on an event<\/li>\n\n\n\n<li>Awareness<\/li>\n<\/ul>\n\n\n\t\t<div class=\"wp-block-getwid-custom-post-type s24-items-total-0 custom-post-type-post has-layout-list\">\n\t\t\t<div class=\"wp-block-getwid-custom-post-type__wrapper\">\n\t\t\t\t<p>Nothing found.<\/p>\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\n\n\t\t<div class=\"wp-block-getwid-custom-post-type s24-items-total-1 custom-post-type-brand has-layout-grid\">\n\t\t\t<div class=\"wp-block-getwid-custom-post-type__wrapper getwid-columns getwid-columns-3\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"wp-block-getwid-custom-post-type__post\">\n\t\t\t\t\t\t\t\n<a \n\thref=\"https:\/\/24oresystem.ilsole24ore.com\/en\/brands\/radio-24\/\" \n\n\t\n\ttitle=\"Radio 24\"\n\t\n\taria-label=\"Radio 24\"\n\n\tclass=\"entry-card text-center no-after post-3085 brand type-brand status-publish has-post-thumbnail hentry brand_category-24-ore-group brand_tag-radio-en brandconnect_category-5-things-to-know brandconnect_category-a-solution-for-you brandconnect_category-audio-content-strategy-en brandconnect_category-financial-education-month brandconnect_category-healthcare brandconnect_category-life-quality brandconnect_category-save-the-date-en brandconnect_category-sustainability brandconnect_category-we-for-you brandconnect_category-wiki24-en\"\n\t>\t\n\t<div class=\"entry-image entry-logo\"><img loading=\"lazy\" decoding=\"async\" class=\"img-logo\" src=\"https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/02\/radio24.png\" alt=\"Radio 24 logo\" width=\"600\" height=\"332\" \/><\/div>\n\t<div class=\"flex-fill\">\n\t\t\n\t\t<h4 class=\"entry-title\">Radio 24<\/h4>\n\t\t\t<\/div>\n\t\n\t\n<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n<\/div>\n\n<div class=\"wp-block-columns alignwide is-style-s24-bottom-border is-layout-flex wp-container-core-columns-is-layout-995f960e wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"gff573d483cd8\">5 things to know<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>\u201c5 THINGS TO KNOW\u201d <\/strong>(5 COSE DA SAPERE) special project was created from the artistic direction of Radio 24 to present a brand\u2019s unique features and its services, using a listicle to show the main items, new features, offers and advantages offered.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Nowadays, more and more new companies want to show themselves to potential customers, while well-established brands want to offer innovative solutions that can meet the latest market demands.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This format can pick up on various needs and provide an effective solution to talk directly to the target audience, using the typical language of Radio 24 while offering not purely advertising communications but rather service communications.<\/p>\n\n\n\n<ul class=\"is-style-s24-huge wp-block-list\">\n<li>Using listicles<\/li>\n\n\n\n<li>Radio style<\/li>\n\n\n\n<li>Describing the brand or a product\/service<\/li>\n<\/ul>\n\n\n\t\t<div class=\"wp-block-getwid-custom-post-type s24-items-total-0 custom-post-type-post has-layout-list\">\n\t\t\t<div class=\"wp-block-getwid-custom-post-type__wrapper\">\n\t\t\t\t<p>Nothing found.<\/p>\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\n\n\t\t<div class=\"wp-block-getwid-custom-post-type s24-items-total-1 custom-post-type-brand has-layout-grid\">\n\t\t\t<div class=\"wp-block-getwid-custom-post-type__wrapper getwid-columns getwid-columns-3\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"wp-block-getwid-custom-post-type__post\">\n\t\t\t\t\t\t\t\n<a \n\thref=\"https:\/\/24oresystem.ilsole24ore.com\/en\/brands\/radio-24\/\" \n\n\t\n\ttitle=\"Radio 24\"\n\t\n\taria-label=\"Radio 24\"\n\n\tclass=\"entry-card text-center no-after post-3085 brand type-brand status-publish has-post-thumbnail hentry brand_category-24-ore-group brand_tag-radio-en brandconnect_category-5-things-to-know brandconnect_category-a-solution-for-you brandconnect_category-audio-content-strategy-en brandconnect_category-financial-education-month brandconnect_category-healthcare brandconnect_category-life-quality brandconnect_category-save-the-date-en brandconnect_category-sustainability brandconnect_category-we-for-you brandconnect_category-wiki24-en\"\n\t>\t\n\t<div class=\"entry-image entry-logo\"><img loading=\"lazy\" decoding=\"async\" class=\"img-logo\" src=\"https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/02\/radio24.png\" alt=\"Radio 24 logo\" width=\"600\" height=\"332\" \/><\/div>\n\t<div class=\"flex-fill\">\n\t\t\n\t\t<h4 class=\"entry-title\">Radio 24<\/h4>\n\t\t\t<\/div>\n\t\n\t\n<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/24oresystem.ilsole24ore.com\/wp-content\/themes\/24oresystem\/assets\/images\/brandconnect-item.png\" alt=\"\" class=\"wp-image-304\"\/><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>WIKI24 This is a particularly high-impact and effective initiative to engage the audience and to raise awareness about the client\u2019s [&hellip;]<\/p>\n","protected":false},"featured_media":2120,"parent":0,"menu_order":4,"template":"","brand_category":[20],"brand_tag":[24],"class_list":["post-3010","brandconnect","type-brandconnect","status-publish","has-post-thumbnail","hentry","brand_category-24-ore-group","brand_tag-radio-en"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Radio Branded Content - 24 Ore System<\/title>\n<meta name=\"description\" content=\"WIKI24Us for youA solution for youSave the date5 things to know WIKI24 This is a particularly high-impact and effective initiative to engage the audience\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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