{"id":3009,"date":"2023-02-28T14:51:45","date_gmt":"2023-02-28T13:51:45","guid":{"rendered":"https:\/\/24oresystem.ilsole24ore.com\/brand-connect\/how-to\/"},"modified":"2023-11-17T14:54:36","modified_gmt":"2023-11-17T13:54:36","slug":"how-to","status":"publish","type":"brandconnect","link":"https:\/\/24oresystem.ilsole24ore.com\/en\/brand-connect\/how-to\/","title":{"rendered":"How to"},"content":{"rendered":"\n<div class=\"wp-block-columns alignwide is-style-s24-bottom-border is-layout-flex wp-container-core-columns-is-layout-995f960e wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">This format comes from the idea of <strong>talking about the reality of a brand <\/strong>by using the know-how of How To Spend It.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These events have a <strong>strong experience-based component <\/strong>and lots to discover, specifically for an audience with a very strong profile in terms of their targets and interests.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They are real tailor-made \u201cgems\u201d for something worth buying, experiencing and enjoying.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The event also features a talk from the Editor-in-Chief who discusses a topic with an expert that is similar to the event and interests the client.<\/p>\n\n\n\n<ul class=\"is-style-s24-huge wp-block-list\">\n<li>\u201cCapsule\u201d event<\/li>\n\n\n\n<li>Tailor-made<\/li>\n\n\n\n<li>A brand\u2019s experience and storytelling<\/li>\n<\/ul>\n\n\n\t\t<div class=\"wp-block-getwid-custom-post-type s24-items-total-0 custom-post-type-post has-layout-list\">\n\t\t\t<div class=\"wp-block-getwid-custom-post-type__wrapper\">\n\t\t\t\t<p>Nothing found.<\/p>\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\n\n\t\t<div class=\"wp-block-getwid-custom-post-type s24-items-total-1 custom-post-type-brand has-layout-grid\">\n\t\t\t<div class=\"wp-block-getwid-custom-post-type__wrapper getwid-columns getwid-columns-3\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"wp-block-getwid-custom-post-type__post\">\n\t\t\t\t\t\t\t\n<a \n\thref=\"https:\/\/24oresystem.ilsole24ore.com\/en\/brands\/htsi\/\" \n\n\t\n\ttitle=\"HTSI\"\n\t\n\taria-label=\"HTSI\"\n\n\tclass=\"entry-card text-center no-after post-3081 brand type-brand status-publish has-post-thumbnail hentry brand_category-24-ore-group brand_tag-press brandconnect_category-advertorial-en brandconnect_category-book-presentations brandconnect_category-digital-talks brandconnect_category-fascetta-en brandconnect_category-how-to-en\"\n\t>\t\n\t<div class=\"entry-image entry-logo\"><img loading=\"lazy\" decoding=\"async\" class=\"img-logo\" src=\"https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/02\/brand88.png\" alt=\"\" width=\"600\" height=\"332\" \/><\/div>\n\t<div class=\"flex-fill\">\n\t\t\n\t\t<h4 class=\"entry-title\">HTSI<\/h4>\n\t\t\t<\/div>\n\t\n\t\n<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1152\" src=\"https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/11\/HTSI_how-to_2_2048x1152.jpg\" alt=\"\" class=\"wp-image-3863\" srcset=\"https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/11\/HTSI_how-to_2_2048x1152.jpg 2048w, https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/11\/HTSI_how-to_2_2048x1152-300x169.jpg 300w, https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/11\/HTSI_how-to_2_2048x1152-1024x576.jpg 1024w, https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/11\/HTSI_how-to_2_2048x1152-768x432.jpg 768w, https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/11\/HTSI_how-to_2_2048x1152-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>This format comes from the idea of talking about the reality of a brand by using the know-how of How [&hellip;]<\/p>\n","protected":false},"featured_media":3862,"parent":0,"menu_order":16,"template":"","brand_category":[20],"brand_tag":[23],"class_list":["post-3009","brandconnect","type-brandconnect","status-publish","has-post-thumbnail","hentry","brand_category-24-ore-group","brand_tag-press"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to - 24 Ore System<\/title>\n<meta name=\"description\" content=\"This format comes from the idea of talking about the reality of a brand by using the know-how of How To Spend It. 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