{"id":3006,"date":"2023-02-28T14:38:23","date_gmt":"2023-02-28T13:38:23","guid":{"rendered":"https:\/\/24oresystem.ilsole24ore.com\/brand-connect\/white-papers\/"},"modified":"2023-08-28T15:11:46","modified_gmt":"2023-08-28T13:11:46","slug":"white-papers","status":"publish","type":"brandconnect","link":"https:\/\/24oresystem.ilsole24ore.com\/en\/brand-connect\/white-papers\/","title":{"rendered":"White papers"},"content":{"rendered":"\n<div class=\"wp-block-columns alignwide is-style-s24-bottom-border is-layout-flex wp-container-core-columns-is-layout-995f960e wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">White papers are real studies produced <em>ad hoc <\/em>for anyone who needs to communicate to their target audience through exclusive, authoritative content. The result is original, independent research, and as such, it is not about the client or their products; its purpose is to offer a content marketing service, the content of which is of great interest to its target reader.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Created with the same quality standards of editorial production as Info Data, Il Sole 24 Ore\u2019s section dedicated to data journalism, they are becoming a very useful tool for sharing relevant and valuable text and visual content about the brand or the product\/service in order to create more engagement and to improve its reputation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To guarantee a result to the highest standards, the Info Data editorial team are focused on the topic and target audience, so they can then independently develop a special white paper in all its parts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The client helps create the product with their own content (advertising boxes, introduction, etc.), agreeing on the subject, topics and target audience while also approving the graphic design.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The same content can then be used by the client for their own platforms or for other publicity purposes.<\/p>\n\n\n\n<ul class=\"is-style-s24-huge wp-block-list\">\n<li>An ad hoc study for the client<\/li>\n\n\n\n<li>Original, independent content<\/li>\n\n\n\n<li>Publicity purposes<\/li>\n<\/ul>\n\n\n\t\t<div class=\"wp-block-getwid-custom-post-type s24-items-total-0 custom-post-type-post has-layout-list\">\n\t\t\t<div class=\"wp-block-getwid-custom-post-type__wrapper\">\n\t\t\t\t<p>Nothing found.<\/p>\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\n\n\t\t<div class=\"wp-block-getwid-custom-post-type s24-items-total-1 custom-post-type-brand has-layout-grid\">\n\t\t\t<div class=\"wp-block-getwid-custom-post-type__wrapper getwid-columns getwid-columns-3\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"wp-block-getwid-custom-post-type__post\">\n\t\t\t\t\t\t\t\n<a 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brandconnect_category-pnrr-en brandconnect_category-posts-and-direct-social-networks brandconnect_category-special-projects brandconnect_category-super-dossier-en brandconnect_category-sustainability brandconnect_category-telefisco-en brandconnect_category-video-forum-live brandconnect_category-video-series brandconnect_category-white-paper-en brandconnect_category-young-finance-en\"\n\t>\t\n\t<div class=\"entry-image entry-logo\"><img loading=\"lazy\" decoding=\"async\" class=\"img-logo\" src=\"https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/01\/sole-digital-alt.png\" alt=\"\" width=\"600\" height=\"332\" \/><\/div>\n\t<div class=\"flex-fill\">\n\t\t\n\t\t<h4 class=\"entry-title\">IlSole24ore.com<\/h4>\n\t\t\t<\/div>\n\t\n\t\n<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image image--portrait size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"734\" height=\"1024\" src=\"https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/03\/branconnect_whitepaper-734x1024.png\" alt=\"\" class=\"wp-image-1856\" srcset=\"https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/03\/branconnect_whitepaper-734x1024.png 734w, https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/03\/branconnect_whitepaper-215x300.png 215w, https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/03\/branconnect_whitepaper-768x1072.png 768w, https:\/\/24oresystem.ilsole24ore.com\/wp-content\/uploads\/2023\/03\/branconnect_whitepaper.png 1004w\" sizes=\"auto, (max-width: 734px) 100vw, 734px\" \/><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>White papers are real studies produced ad hoc for anyone who needs to communicate to their target audience through exclusive, [&hellip;]<\/p>\n","protected":false},"featured_media":2571,"parent":0,"menu_order":8,"template":"","brand_category":[20],"brand_tag":[26],"class_list":["post-3006","brandconnect","type-brandconnect","status-publish","has-post-thumbnail","hentry","brand_category-24-ore-group","brand_tag-digital-en"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>White papers - 24 Ore System<\/title>\n<meta name=\"description\" content=\"White papers are real studies produced ad hoc for anyone who needs to communicate to their target audience through exclusive, authoritative content. 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