IL – The magazine of Il Sole 24 ORE

Il presented to its readers completely renewed starting from April 3, 2020.

A newspaper that offers its readers new every month, thanks to special initiatives, starting from the cover-event, each time a new adventure, a new episode.

Il has an Il-factor: it claims to be useful always, even in entertainment. Its mission is to create pleasure in everything that creates product culture, personal power, well-being and economic success.

The editorial structure is built on the hierarchy of treatments: and presents itself with a comb structure, with vertical ‘navigation’ graphic elements.

Il has a format that enhances verticality, as in reading on devices and smartphones.

Fashion and more.
Headings and services are aimed at all male passions: technology, cars, motorcycles, wine.

The logo is radically essential, at the same time hypermodern and primitive.

The graphic design is the result of collaboration with MA + Creative, part of M + AGroup, an international player present in New York, London, Paris and Milan.

Art direction & photography is international, and is made up of a network of talents and professional guest stars among photographers and fashion editors who interpret the product culture in the fashion, design, auto, food and all key sectors of the industry in an original and unique key. magazine.

Il is dedicated to a professional attentive to fashion and style, a contemporary and avant-garde man, not influenced by, but passionate about, not a follower but a leader. A consumer of top of the range products, but also innovative ones that can be an expression of themselves.

Il: each issue is a surprise, every time different but with a minimum common denominator: integration into the Sole 24 ORE system.

This is why Il is the coach for success, with new spaces for coaching and training for success to be elegant, confident, informed, connected and connoisseur, sporty, innovative, globetrotter and globalized.

Il is also an integrated platform enriched by a vertical section inside Sole24ore.com, by an increasingly relevant social presence, by an unprecedented editorial production in the bookstore and by a system of exclusive events.

For more information on planning the newspaper: info.system24@ilsole24ore.com

 


Publisher: Il Sole 24 ORE S.p.A.
Editor-in-chief: Fabio Tamburini
Price: IL is on sale all month at € 0.50 in MANDATORY match with the daily newspaper.

circulation and readership

REDEARSHIP - 450,000 * readers
CIRCULATION - 120,000 * copies (print + digital)
* source: publisher / advertising agency estimate

Formats

page format: mm 297h x 230w (+ 5 mm trim)