How To Spend It

What is true luxury today? It’s time. Time to look , to covet, to choose. It’s time to personalize.

How to spend it is the pleasure of spinning your own story through your own tastes.

Travel, fashion, beauty, design, shopping as a choice of fulfillment, but also as sensorial, emotional and personal distinctiveness.

Who am I? What do I want? But, most of all, what do I like? Beauty is a dimension to experience.

The best things are those that fit me perfectly. Things that identify me, that speak my language, that bring me joy, pleasure and well-being, things that embody sophistication rather than standardization.

circulation and readership

ELITE target with a 50% female component.

25% of How To Spend It readers is within the 35/44 age group.

How To Spend It readers have three or more personal credit cards (241), spend a lot on clothing and accessories (177) on toiletriesorcosmetics(218) and often wear valuable watches (205).

They love to travel and spend two or more weekends a month away from home (232). They attend spa and wellness centers (214) and followed cultural events (281).They spend a lot on home furniture( 262).

CIRCULATION: 160,000 copies (print + digital).

REDEARSHIP: 500,000 readers

Sources: GFK Sinottica TSSP 2018B (concentration indices), publisher,