The site is aimed at a high quality male trend setters between 25 and 45 years, with an high cultural and economic level, income and high education levels, as well as prestigious professional status.
A consumer-conscious technology that loves clothing, accessories, and self-care: they feel bearers of new trends and especially leaders, appreciate quality and do not care about the price.
The three main sections of the site, Yolo, Explicit and Journal, have three independent home page, each of which is a newspaper in the newspaper, or a site in the site, with original newspaper articles as well as those published in the magazine.
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